Continuous Exponential Growth
The Challenge
Our client was not only not getting enough calls from potential clients but nearly 100% of those
callers could not afford her services. As a divorce attorney, she desired for her firm to only
service high net worth individuals. Being located on the edge of a city with 7,000,000 people
our client did not have the budget to make even a small splash in that market.
From having worked with numerous marketing agencies over my twenty year career, both digital and traditional, I can say without a doubt that the staff at Everconvert posses an overall knowledge of business that far surpasses anyone I’ve ever worked with or known. I feel as though I have an Ivy League business consulting agency on speed dial.
The Solution
We decided to not fight the battle within the large nearby metropolitan area but instead to target
select areas just outside of that market. Through extensive market research and data mining
we were able to target the appropriate demographic. We had to use multiple platforms and
campaigns to work around the ad restrictions that are inherent when targeting individuals that
are considering divorce. Realizing that we’d never exclusively attract high net worth individuals
we coupled our outbound marketing with an intake team that was trained to weed out the
undesirable callers within only a few sentences. Additionally we used content, images, and
testimonials on our site that helped to only convert the most desirable organic visitors.
Select Features
- Ongoing Content
- Customer Analysis
- Geographic Targeting
- Analytic Tracking
- Search Engine Optimization
- Local Service Ads
- Pay Per Click
- Social Media Ads
- Intake Services
- Data Mining
The Result
Within only six months our client needed to hire two additional attorneys to service the demand
that was being generated. Not long after that additional attorneys were hired and a second
location was opened.
