Google is retiring the Local Services Ads dashboard.
don’t get caught off guard!
We’ll save your LSA history before Google deletes it.
Most law firms migrate in late 2026–2027, and Google only gives 14 days’ notice.
Your LSA leads, reporting, and budget controls are moving into Google Ads. We’ll make sure the transition doesn’t cost you a single case.
What’s Changing?
Your LSA campaigns move into Google Ads, manual bidding goes away, your Google Business Profile feeds the ad directly, and your historical performance reports don’t carry over.
How Could This Affect your firm?
Historical LSA reports don’t carry over. Without an export, your year-over-year cost per lead and seasonal benchmarks disappear.
Manual bidding goes away in favor of a campaign-level target. Set it wrong, and you can overspend on junk leads or underspend and lose cases to the firm next door.
If your intake process is built around the old dashboard, calls and messages can slip through the cracks.
Campaign details now pull from it, so inaccurate hours, categories, or photos affect your ads directly.
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Format
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Turnaround
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No Obligation
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Your LSA Setup
Categories, service areas and budget, and how the move to daily budgets and automated bidding will hit them.
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Your Google Business Profile
It becomes the source of truth for your ads after the switch, so anything wrong there shows up in your ads.
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Overlap with your Google Ads
Whether the new Performance Max campaign will bid against the search campaigns you already pay for.
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Your Conversion Tracking
Whether calls and forms are measured well enough for automated bidding to learn from real leads instead of guesses.
