Most legal firms overlook the need for a content strategy. Success in the legal industry largely depends on the number of clients a practitioner has. Previously, lawyers relied on referrals to get these clients. However, statistics show that many more attorneys are exploiting the client attraction and retention opportunities on the internet.
One crucial tool is a content strategy for your law firm’s website. However, legal practitioners don’t have all the time to create and deploy effective content strategies. That’s why it’ll be best to have professionals with experience handling the content strategy for law firms.
This article explains how the right content strategy can land you more clients. For more detailed information, contact EverConvert.
What Is Content?
We’ll yet explain what content strategy means. First, however, it’ll be best to understand what content is.
Content is any information you deploy for any purpose. Relevant uses of content include information, influencing, educating, or entertaining. Furthermore, online content could be audio, visual, written, or a combination of all three forms.
What Is Content Strategy?
Content strategy is the process of converting business objectives and goals into a plan that exploits various content forms to achieve these goals. Therefore, an excellent content strategist must understand the larger objectives of your firm.
Only then can they create content that aligns with and promotes these goals. Content strategy not backed by business objectives is mere content and wouldn’t benefit your law firm.
A successful content strategy will get you new clients. In addition, such clients will stick with your law firm even after representing them. So, lawyers must be intentional when hiring content marketing experts.
How Can a Content Strategy Help Your Law Firm Get More Clients
Content has several purposes. However, the end goal for a lawyer is client attraction and retention. So, these are the various ways your content strategy can fetch you more clients.
SEO Will Give Your Law Firm More Visibility
SEO (search engine optimization) is integral to great content strategies. You must plan for your web content to rank higher on search engines. Consequently, consistent, high-quality content will be easily visible to your target audience.
The higher you rank, the more potential clients will visit your website. Furthermore, they can connect with you and possibly hire your services too. The call-to-action in content pieces can achieve this.
Good Content Positions Your Firm as an Industry Authority
The legal profession is different from many others. All the facts in the profession are based on existing legislation and case law. Therefore, your website’s content must always align with the position of the law.
If you achieve this, your content will become an authority online. External links to legitimate sources further build this credibility. So, your content will rank higher on search engines.
In addition, your target audience will trust you more as a legal expert. And who else will potential clients turn to when they require an attorney’s service? Of course, it’s the lawyer they trust online.
Excellent Content Strategies Create Brand Awareness
Lawyers aren’t just ordinary people on the internet. They must see themselves and their practice as brands. Now, getting more clients also depends on brand awareness.
Notably, awareness goes beyond visibility. Yes, your potential clients can see you. But, what do they think about you? What do they believe you stand for?
What do they know about your skills and expertise? If they’re in a legal mess, do they think of the legal opinion they read on your website? These are some indices for judging your brand awareness. Excellent content marketing can greatly aid you in this area.
The Right Content Strategy Can Reduce Your Advertising Budget
Law firms, like other companies, now earmark significant sums as their marketing budget. This caters to all forms of advertising. However, these campaigns can get expensive, to the point of exhausting your original budget.
Fortunately, a great content strategy can fix this issue. For example, suppose you successfully execute an effective content marketing plan. Then, you may not need to invest so much in other client attraction methods.
Many of your potential clients are online. So, you can channel your budget into effectively reaching this target audience. Letting professionals handle your content strategy also means you get sufficient value for your money.
More Leads Equals More Clients
Content marketing is probably the best way to generate leads. An excellent content strategy is also a solution for reliable leads that convert. A marketing lead is anyone who shows interest in a company’s service.
These are your potential clients – people who can pay for your legal services now or in the future. Therefore, every business works hard to generate more leads. This is because the more people show interest in your firm, the greater your chances of getting hired.
Increase Your Lead Conversion Rate
Generating several leads is great. However, getting these potential clients to pay for your services is the actual win. This is what lead conversion means.
It refers to all the processes that stimulate the lead’s desire to pay for your services. Fortunately, you can achieve this with a good content strategy too. Particularly, consistent original content can easily convert leads.
This includes unique text, pictures, and other graphics. In addition, you must strategically utilize calls to action. These words or phrases prompt the lead to take the step you wish they’d take. The desired action could be filling out a client form or calling a number.
Boost Your Social Media Following and Engagement
If people encounter helpful content on the internet, they’ll likely try to stay updated by checking for new blog posts on your website. They could also follow you on different social media platforms.
Relevant social media platforms here include Facebook, Twitter, and LinkedIn. These people will genuinely engage with your content and share it on their personal platforms. Furthermore, these new “brand advocates” will promote your law firm’s credibility among its followers, increasing your reach and the possibility of getting new clients.
We Develop Unbeatable Content Strategy for Law Firms at EverConvert
Do you want to increase your visibility and get more clients for your firm? If you answer in the affirmative, you need an experienced content strategist immediately. Suppose you already have a significant online presence but aren’t getting many clients online.
Then, you need to adopt an effective content strategy. However, combining content marketing with your legal practice will be challenging. So, why not leave the task to our team at EverConvert.
As the best content marketing agency in Greenville, we have much experience helping clients grow their clientele with great content strategies. Therefore, we can guarantee the same results for your law firm. Contact us today to get started.