Search Engine Optimization
SEO is the implementation of different strategies that increase the ‘rank’ of a website for different search terms.Since most search traffic will go to the organic search results, it only makes sense to be on page 1 if you’re looking to increase your revenue. Our SEO experts use analytics-driven logic to achieve front-page results. Through our proprietary formula, we’ve been able to get all of our SEO clients on the front page of their search terms, getting them the calls they need to grow their business.
Our cleanly written code and ‘special sauce’ ensure that you get the calls that keep your business growing.
Pay-per-click (or PPC) marketing is fairly straightforward. When you buy an ad on Google or Facebook, you’re charged each time someone clicks on the advertisement and visits your website. However, in order to run a successful PPC campaign – you’ll need both experience and the ability to plan. Primarily because you don’t want to be charged a lot for unqualified clicks. Here at EverConvert we’ve managed thousands of ads to create qualified clicks and provide the best possible return for your business.
How Does Pay-Per-Click Marketing Work?
It’s easiest to explain PPC through an example… Let’s say that you have a shoe store in Los Angeles, CA. When someone uses Google to perform a search query for “shoe store in Los Angeles, CA,” it is extremely valuable for you to show up in Google’s paid listings. (These are sometimes even shown above the organic listings.) It is also valuable to show up for keywords related to their search, such as “best shoe store” or “running shoe store” or “dress shoe store” in Los Angeles, CA, depending on your ideal client profile. We create effective PPC campaigns based on your ideal client profile, sales goals, and geographies that you want to target.
Social Media Marketing
Social media marketing is the marketing term that describes the process of using social media sites as a way to gain attention or to drive traffic. Social media is considered an umbrella term for any site that provides a way for people to socialize on the internet. The true value of these platforms, lies in users’ self-segmentation and the ability to use that segmentation to target advertisements to your ideal client. People follow pages closely related to their interests, making it easy to drill down exactly who you want to target and reach them in a cost-effective way.
Someone who is trying to gain the edge in the search market should care about social media because the two are closely related. Social media is turning into a place where users are discovering new content such as stories, and other activities. This, in turn, can help build links that support different aspects of SEO efforts. When a social media user searches for content on a platform, they will be able to find popular content that has been shared on a page’s profile. On top of that, the way people are connected on a social media website can impact the relevancy of their search results.
The most shocking thing about the web development industry is how hard it is to find a company that not only designs beautiful websites, but also makes them generate new business! Clients are often left with lackluster website designs that don’t result in any considerable increase in sales. We want to change that. We create websites that work by focusing on giving your brand an accurate representation that is focused on the intention behind each view you receive. After discussing your wants and needs, we will use your input – along with our years of experience in creating high-conversion websites – to create you a website that accurately represents your firm while consistently making visitors convert.
Email marketing has been one of the most valuable assets for businesses since the creation of the internet, and it’s introduction to the world. However, like all types of marketing, there has been plenty of terrible marketing campaigns that have hit our inboxes. This should not give email marketing a bad name. Email marketing is essentially any and every email that is sent out to a prospective client, or existing client. There are several advantageous aspects when it comes to email marketing:
- Email marketing, when properly set up, can be tracked fairly extensively. When tracked, email marketing has typically come in second place only to search engine marketing.
- If a prospective customer has opted in to receive email marketing, an advertiser will be able to reach a substantial number of people interested in the company at one time.
- Email is typically checked at least once a day from over half of all internet users.
- With email segmentation, marketers are able to send personalized, relevant, and dynamic messages to a list.
- If you have an ecommerce store, you will be able to respond automatically to different events that happen on your website.
Video marketing, in it’s simplest form, is the incorporation of different videos into a marketing campaign that promotes your company, product or service. This is typically seen in the form of customer testimonials explaining the real life benefit experienced – an excellent credibility booster. You can also stand out from the pack by introducing potential clients to your business through high quality video. Build customer confidence, and deliver your message with a human touch. FAQ videos are a great way to assert your depth of knowledge and credibility by demonstrating your expertise as a thought leader in your industry. Studies are beginning to show that videos have a decent impact on Google rankings, conversions, open rates, CTR, and more! Google has also begun to prioritize video content on organic search results – which can lead to even more exposure on the first page.