The secret of success in digital marketing is tracking and measuring everything. However, even experienced digital marketing specialists could not spend 24/7 looking at traffic data in real time. This is what Google Analytics is used for, and today we will explain how it works and why it is an essential tool for business success.
What Is Google Analytics?
Google Analytics is a complete and advanced set of tools that monitors traffic on your website. It offers options for tracking various metrics and getting tailored reports based on what you want to know about your website visitors.
In essence, Google Analytics tells webmasters:
- How many people visit their website
- Their demographic characteristics
- What pages they visited
- How much time they spent on the website
- What kind of actions they took on the site
How to Set Up Google Analytics for Your Website
When it comes to setting up Google Analytics, you must do it correctly from the beginning. For this reason, you should let digital marketing professionals perform this task.
The basic instructions may appear simple. You have to create an account and add a tracking code to your WordPress website. Then you must set up various parameters, so that Google can track if your website achieves the goals you have in mind.
Setting up the parameters is the task where experience and accuracy are mandatory. Otherwise, you may get good results in the Analytics reports, but not really achieve your business goals.
What Can You Do with Google Analytics?
Let us now talk about the most useful functionalities of this website traffic tracking tool. Its various tools help you obtain detailed information about:
1. Site Visitors’ Demographic Data
An effective digital marketing strategy starts with knowing your potential clients. And what better way to learn who they are than looking at the characteristics of people who visit your site?
Google Analytics collects and aggregates the most significant details about your site visitors:
- Age group
- Gender
- Country
- Language
- Interests
The Interests category includes three different sub-categories:
- Affinity categories: people are categorized by general preference, such as vegan diet, interest in traveling, intense use of smartphones
- In-market segments – here, you will see a list of users who, by their Google search history, appear to be actively looking to buy your type of products or services
- Other categories – this segment of the demographics report includes data such as users who play a lot of video games, book restaurant tables frequently or look for legal advice
For digital marketing specialists, the demographics report is essential for building your customer persona.
2. Traffic Sources
As a business owner, you need to know how your visitors found your website, because it helps you determine your SEO and paid ads strategies. Google Analytics does that for you, aggregating all the data in the Acquisition report.
It shows how many visitors reached your site from a Google search, by clicking a paid ad, from a social media source or from a backlink on a different website.
3. Keywords
Google Analytics is extremely useful in showing businesses how well their keywords perform. The tool shows the ranking for the keywords you try to rank for, as well as the most common terms users typed in Google search when they found your site.
This last option is a gold mine for new keyword ideas, especially long tail keywords.
4. Visitors’ Activity on Your Website
Last, but not least, you need to know how visitors interacted with your site. Using Google Analytics, you can obtain reports on:
- How many visitors landed on your site during a period of time
- How much time they spent on the site
- What the bounce rate is – percentage of visitors who leave the website within a few seconds
- The last site page the visitors were browsing when they left the site
EverConvert Can Help You Set Up and Manage Google Analytics!
Google Analytics is a very useful free tool and every business should take advantage of it. However, it works as well as you set it up. For the team of digital marketing specialists at EverConvert, Google Analytics has no secrets.
We have extensive experience working for clients like your company and managing their Google Analytics account. Whenever you need to know how well your site performs, we will create tailored reports and present them to you with clear and complete explanations.
Call us today to schedule an initial appointment with us: 864-668-2208!
