Posting on various social media platforms has different requirements. Although your content, audience, and other factors play a role in the awareness and engagement of your post, a major factor that matters when posting on social media for law firms is timing.
Posting at certain times is much better than others. For example, if you noticed that your social media pages aren’t growing, it might be time to look closely at when you’re posting. There is a logic to finding the ideal time to publish your post.
Sometimes, a few hours could make all the difference between a few and a higher engagement on your social media post. Keep reading to find the ideal time for law firm social media to post for optimal engagement.
The Ideal Social Media Posting Times for Law Firms
A HubSpot survey involving 300 marketers in different industries and platforms revealed that 3 pm – 6 pm and 6 pm – 9 pm were the best time to post on social media for optimal engagement. However, it works differently for various platforms. This section will explore multiple platforms and the best time to post.
Ideal Posting Times for Instagram
Instagram has experienced constant growth, reaching 2 billion monthly users by December 2021. Despite the growth of other social platforms, there’s no denying the impressive staying power of Instagram. The app is constantly enhancing existing features and providing new ones simultaneously.
The ideal posting time on Instagram is between 6 pm and 9 pm. If you miss this time, do not worry. Posts between 3 pm and 6 pm and 9 am to 12 pm will also receive increased engagement. The worse day to post on this social media for law firms is Monday, as you’re sure to experience low performance on your post.
On the other hand, posts made on Saturday will experience high engagement rates. The worst times to post on Instagram are between 6 am – 9 am, 12 pm – 3 pm, and 9 pm – 12 am.
Best Time to Post on Facebook
When posting on social media for law firms, a platform you cannot ignore is Facebook. It is one of the most used social platforms with higher engagement rates in 2022. Not surprisingly, the best posting times are similar to Instagram. 6 pm to 9 pm is the most successful posting time to ensure positive engagement.
Mid to late afternoon is also an excellent time for posting on Facebook, especially 3 pm – 6 pm, with 9 am – 12 pm coming close. Once again, the best day to post is Saturday, while the worse remains Monday.
Best Time to Post on Twitter
Twitter has been a popular platform for users looking for up-to-the-minute conversations and news. Therefore, brands looking to join in trending topics must be timely on Twitter and conscious of their brand values while posting. In addition, Twitter tends to draw in early morning users who like to start their day with the latest news and late-night users looking to catch up on the day’s news.
For legal marketing, Twitter posts made between noon and 9 pm perform the best. This is because you can achieve the best engagement rates between 6 pm – 9 pm. However, if you miss this posting window, you can post by 3 pm – 6 pm and noon – 3 pm. Additionally, the best day to post is on Friday.
Surprisingly, you would find that the worse times to post are between 6 am – 12 pm. While this goes against the notion that some people love to start their day with the latest news, it’s best to test your audience by posting at different times and examining the results you get on the platform.
Best Time to Post on LinkedIn
LinkedIn is a top consideration when posting on social media for law firms. This is because content on this platform focuses on career growth and leadership. It is also considered a top lead generator in the legal industry. Surprisingly, this professional-focused social platform continues to experience high engagement despite the number of social media platforms available today.
Since it consists of professionals, it makes sense that most of its audience engages with posts on weekdays, unlike other platforms. As a result, Wednesdays experience the highest performance on posts than other days.
This is not to say its users do not engage in weekend posts. Other days you can experience optimal engagement on your LinkedIn posts are Saturdays and Sundays.
We also found that posts made on Monday and Friday usually experienced low engagement. The ideal posting time on LinkedIn is 6 pm – 9 pm, 3 pm – 6 pm, and 12 pm – 3 pm. Therefore, you should note these times when drawing up your content calendar.
Best Time to Post on YouTube
Pew Research study shows that 73% of adults utilize YouTube. Video content is becoming even more critical in recent times and is sure to grow with time. You can synchronize your posting time on YouTube with other social media platforms; the best times to post are noon and 9 pm.
The optimal posting window for this social media for law firms is 6 pm – 9 pm, followed closely by 3 pm – 6 pm and 12 pm – 3 pm.
The best days to post for this platform are Saturdays and Fridays. The worse performance for posts is experienced from Monday – Wednesday. Additionally, you should avoid posting from 6 am – 9 am. During this time, performance on posts is relatively low.
Best Time to Post on TikTok
TikTok is a top platform for short-form videos that you can also utilize for promoting your practice. Over the last few years, it caused some disruption in the marketing world and doesn’t seem to be slowing down. It is most common amongst Gen Z and millennial users. Therefore, you can explore this platform to expand your reach amongst this age group.
You should aim for 6 pm to 9 pm when posting on this social media platform. However, if you miss this valuable window, you can post 3 pm – 6 pm and 12 pm – 3 pm. As a result, you’ll experience a high engagement rate on Saturdays and Thursdays. However, we don’t recommend posting on Mondays or Tuesdays.
We Can Boost Your Law Firm’s Social Media Platforms
If you want optimal engagement on social media, you must post at the right time. Therefore, we shared the best times to post on each social media platform. However, results could vary based on your audience and many other factors.
At EverConvert, we can help you create and implement a solid marketing plan to increase your social media page engagement. Contact us today to learn how our lawyer marketing firm can help you.
