Is your law firm in a small to medium-sized market and performing well online? Do you already have a large market share of the high-value target keywords in your city? Or, are you in a
Social media platforms create the illusion that gaining exposure is easy. All you need is a good picture and a tagline; the rest will take care of itself, right? Unfortunately, it is not going to
Internet users have a firm reliance on search engines, with 93% of the total web traffic coming through search engines to help them find places, services, goods, and all types of content. For this reason,
Video marketing has become quite popular over the last few years, and many businesses are using it to help with their SEO efforts, boosting traffic to their websites. But, why has video marketing become so
If you have been keenly observing Google search results of late, you may have noticed that YouTube videos are increasingly being featured on the first page. Why is this? Well, Google has realized that more
Long-tail keywords are words or phrases specific to a product or service. That means they are targeted for the promotion of that product or service. Ideally, a long-tail keyword has at least 3 – 4
In order for a business to do well digitally, it is imperative that they work hard to boost their visibility in search results. When it comes to search results, those who are not at the
We live in a fast-paced digital society that’s ever-changing. Ever wondered why? Well, this is thanks to search engine core updates. Google is currently the heavyweight in the search engine market, recording over 88% market
A few years ago, you couldn’t read an article on marketing without hearing about all the merits of Facebook. Now as you know, things change all the time, especially in the world of technology and
Businesses are reaping great rewards by taking advantage of location-based marketing strategies. Here, they target potential customers within a specified location and can focus their efforts in this area. If you are looking to employ
You’ve most probably heard that email marketing is dead or dying more than a few times. Please don’t believe it! That line has been doing the rounds for a while now. Though email marketing can
The web design world is constantly evolving. Popular trends of yesteryear are now a distant memory. Web design trends are usually linked to advances in technology. Technology changes how people learn information, communicate, and lead
