Gone are those days when people relied only on personal recommendations to find a lawyer. Now, Google is that trusted friend that recommends lawyers, and reviews serve as word-of-mouth. Many lawyers are held back by their law firm website, which is supposed to improve their business visibility. You must take the proper steps to ensure your website works for you to avoid this.
Your website should bring more people to your business and lock in clients for you. If your business isn’t performing up to the task, then you’re in luck. Our EverConvert experts will explain how you can optimize your law firm website and rank in search engines in this article.
Six Tips for Optimizing Your Law Firm Website
Optimizing your website is easy; check out the six ways to optimize your law firm website below.
Invest in Quality Designs
Your website designs make navigation easy for visitors. It will help them find the correct information, whether your contact or legal information. Google rewards websites with quality designs by ranking them higher than other websites.
You should ensure that your website portrays you as a professional attorney. It should also provide your clients with easy access to the resources they need. A quality design will continue to serve you years after launching your website.
Develop a Content Plan
Another way you can optimize your law firm website is by providing high-quality content. It will help you build your online presence while ensuring your visitors always have informational content to keep them on the website. Ensure you plan out the content of your website, including your main pages, practice area pages, and FAQ sections. The blog section of your website should have regular updates, thereby keeping the site up to date.
Contact an SEO Specialist
You will need search engine optimization (SEO) to optimize your law firm website. It is vital if you want your law firm’s site among the top results when potential clients search for a lawyer. While you can learn SEO basics independently, it usually requires patience, practice, and time. The ideal option for you is to contact an SEO specialist to review your website. At EverConvert, we will implement the necessary changes to improve your website’s ranking in search results.
Optimize Your Website for Local Searches
SEO is necessary, but local search optimization is even more critical in ensuring your potential clients can find you. One way to ensure your information is correct is to google your name. You can then check if your name, address, and phone number are accurate and consistent on all directories. You should ensure everything is correct, down to abbreviations and spellings.
An example is if Google lists your address as ‘street,’ but you abbreviate it on your website. Ensure you correct your website to be in line with the Google spelling. Local SEO requires much more effort, but your SEO specialist can help you optimize for local searches to drive local traffic to your website.
Utilize Quality Backlinks
A backlink is an integral part of SEO. When top sites link to your web page, it drives more traffic to your website. Additionally, a high-quality backlink can increase your ranking on search engines.
Most people resort to spammy techniques to get backlinks to their website, but that’s a bad idea. Such techniques won’t help you get relevant, high-quality links that you need. Instead of buying links, you should naturally build backlinks. You can begin with high-quality content that other sites want to link to. Additionally, you can also look for methods to contribute to high-authority websites.
Utilize Lead Generation Tools
Lead generation tools are another efficient method to optimize your law firm website. It helps you capture potential clients’ information so you can reach out to them later. Some examples of lead generation tools include chat windows, downloadable materials like eBooks, checklists, and more.
If you utilize chat windows, ensure it doesn’t obstruct your web page. If chat windows cover too much of your mobile screen, Google will penalize your website. Ensure you keep the chat window small; most people simply include it in their website desktop version alone.
Contact EverConvert To Optimize Your Law Firm Website Today!
There are no quick fixes for optimizing your law firm website. Like legal issues, you can only get precise results after due diligence. With the proper optimization methods, your website will start to land on page 1 of Google following a search for your services. Get in touch with EverConvert today to get excellent solutions for you and your website. We will ensure that your website stands out with the right optimization tool.