No business can ignore the role of social media in promoting their brand image and finding new clients. But, as social media specialists at our digital marketing agency know, you must know how to select the social media platforms to promote your business.
Otherwise, you may miss out on engaging with users who are interested in your products or services. Or, you may spend time and money on too many platforms, without reaching any of your goals.
Here are a few actionable tips to help your company identify the best social networks to interact with potential clients.
1. Know Where Your Potential Clients Spend Time Online
If you run a real estate business, you would not rent a booth at a food and drink fair or a business convention for web developers. You would not find any potential home buyers or office space renters there.
The same judgment applies to creating business profiles on social media platforms. Even if statistical data say that Facebook and YouTube have the largest number of monthly active users, this is not very helpful for you if your potential clients are active on LinkedIn or X (formerly known as Twitter).
You need to be active where your potential clients congregate, socializing and looking for products and services.
2. Study Your Competitors
An easy hack to quickly find a few social networks is researching your direct competitors. Find where they have social media profiles, and browse them carefully. Do they have a lot of followers? Do their posts get significant engagement in terms of comments, shares, and likes?
If the answer to both these questions is yes, then chances are that you can also build a thriving online community. And, who knows, you may even attract some of your competitors’ clients to your business.
3. Consider Your Products and Services
When we devise social media strategies for clients, our social media specialists analyze the company’s products and services. Some products are ideal for visual promotion, such as:
- Clothing
- Makeup
- Artisan desserts
- Real estate
- Furniture.
Clients usually want to see detailed and high-quality photos and videos of the products. Thus, social media platforms like Instagram, YouTube, and Pinterest are the right choices to promote this kind of business.
On the other hand, professional services and B2B products will find a better promotional avenue on networks such as LinkedIn and Facebook.
4. Understand Each Social Network
Social media success depends on understanding why people choose them. For example, TikTok users are looking for short videos that are entertaining or helpful (how-to guides). Instagram users want to see detailed photos of products and snapshots of meaningful moments.
Thus, your company must create content that meets the users’ expectations for each platform. The question is: does this kind of content align with your brand image, products, or services?
5. Evaluate Your Available Resources
Finally, you must consider your ability to create and follow a consistent posting calendar for each platform. You cannot prioritize a social network and forget about others during busy periods. You will soon lose all the followers you’ve won with great effort and ad spending.
Thus, you must select a few social media platforms and remain committed to posting frequent update, as well as answering comments and private messages within a short period of time.
Let Our Specialists Manage Your Social Media Platforms
If you are too busy growing your business, the EverConvert team can help you manage your social media presence. Our multidisciplinary team will select the best social media platforms, and identify the type of content that attracts potential clients.
We will coordinate social media efforts with SEO and content writing to bring social media followers to your website and turn them into clients. Contact us to learn more about what our specialists can do for you!
