Local search engine optimization (SEO) is an effective way to promote your law firm. Service area pages, commonly referred to as “area served” pages, can help you improve your search engine optimization. Search engines like Google prioritize sites with strong ties to specific regions heavily, especially when serving “near me” queries. This makes it imperative that you’re making your site closely tied to your local area.
The service area page is a part of your website that focuses on the specific regions you serve and what services you offer them. EverConvert provides SEO services in Greenville and can help you promote your service area page. We’ve got a strong track record for creating service pages for our clients and have helped numerous legal firms reach wider audiences in their areas.
What Are Service Area Pages?
A service area page on your website consists of unique content about a particular service your business offers in any region. Each page is adapted to a specific location and contains the details of your services to local clients.
Usually, each place you serve would have its service area page. However, you can have as many different service area pages if you deliver your services to towns, cities, or counties in that area.
A service area page also informs visitors about where you operate, what you do, and other details about your law firm.
Advantages of Using a Service Area Page
A service area page is an essential part of your marketing strategy. Some advantages of using one for your business are:
To Get the Ideal Clients
The main goal of starting a business is to provide your services to those who need them. However, people in your target market are not searching for your law firm. Instead, they are looking for the services you provide.
That is why it is essential to be available to your clients, and a service area page helps with this. It defines the services you offer and the areas where you provide them. As a result, prospective clients know where to find you. There’s a lot to be said for proper advertising! How else will you reach new clients if people can’t find you online? Sure, word of mouth is great, but in the modern era, it’s important to have a robust presence on the internet.
Gives Your Website Structure
Utilizing a service area page helps highlight the vital components of your website. In addition, it gives your site the structure needed to rank well on search engines like Google, Bing, etc. These search engines crawl your website and place you among search results when users enter queries about the services you offer. When a site has a robust backlink structure and a tried-and-true system of page hierarchies, it’s much easier to rank on search engine results pages. Speaking of which…
Improve Your Website Ranking
The objective of the service area page is to highlight the legal services you deliver while providing a little information about your firm and its unique quality. They motivate visitors to hire you and help increase conversions. While ranking highly on Google or other services doesn’t automatically increase your conversion rates, it’s certainly a huge help in that department. The math is pretty simple, honestly. The more people who see your firm’s name, the more people who could contact you for a case. That increases the likelihood of attracting new clients, which helps you make more money.
A good service area page can also substitute for your homepage. Someone searching for your specialty could find your service area page before finding your homepage.
To Boost Your Search Engine Optimization
If you provide services for multiple locations within a metropolitan area, you can also create a service area page for each city or town you work. It also includes districts, communities, or even prominent landmarks. This feeds Google’s search algorithm, helping you rank for “local pack” results and other features.
The more pages you add to your site, the more significant the SEO boost you’ll likely get. Finally, including external and internal links to your service area will boost your SEO.
What Should a Service Area Page Contain?
Users typically search for services in a city close to their area. Therefore, service area pages are a must-have in boosting the possibility of your law firm being located in every town it is located. This is often called a “near me” or local search by SEO professionals. Think about it this way: when someone needs a lawyer, they’re likely to type in something like “personal injury attorney near me.” This phrasing means that Google will show them “local pack” results, which are the kinds of pages that are ranking highly for local SEO near the user’s IP address.
A service area page should include:
Attractive Visual Elements
The theme of each page should be enlightening and include a call to action prompt that encourages potential clients to take action and engage in your services. Also, make your site visually appealing. For example, use images and other visual entities.
A poorly designed service area page is not beneficial. Prospective clients may get discouraged and leave. Who would want to work with a law firm that has an unattractive web presence? While it might not make sense, most people are so attached to the visuals of a law firm’s advertising that they’ll assume you’re not a talented lawyer if your website looks shoddy.
The Local Areas
If you render services in multiple cities or towns, you must have a service area page for each location. Make a list of all the areas in which you are based in order of their population totals. You might want to focus on the most crowded places first. This gives you the highest chance of being discovered by new clients, helping you further expand your services in other areas.
Your Law Firm’s Description
Your service area page contains more than the location you serve and everything you do for that place. It is essential to state what your firm does. Make the descriptions detailed and easy to understand.
Also, add some of the benefits of choosing your law firm. For example, basic information about the applicable laws, judicial system, and the number of clients represented in the area can also be added to the service area page. But this depends on the particular legal services you offer.
Referral Link
If your law firm is on other websites or directories for that precise location, include a link to that resource. In addition, if you have customer reviews that reference a particular area to which you deliver services, you can link directly to those.
Use keywords and phrases in your service area pages and work on various long-tail keywords based on geographic locations.
Unique Content
Note that each service area page must be authentic, original, and written correctly. Also, it must be beneficial to potential clients looking for your services. You can not duplicate one service area page and change the city name.
Search engines like Google will not accept such duplicates. As a result, your site could be penalized for incompetence, eliminated, or severely demoted in rankings. Besides, you don’t want visitors to your site to get the impression that you’d recycle content or make blatant errors with an area you’re a local expert in.
Service Area Page and Local SEO
One of the most powerful search engine optimization tools is local SEO. However, if you are in a large area, you may have competitors. So, by adding service area pages to your website, you increase your visibility and gain an advantage in organic search results. You deserve to be at the top of search results pages more than your competitors do, so take the steps to land your page where it belongs.
Do You Need a Service Area Page for Your Website in Greenville?
If you want to get a wider audience for your business, EverConvert is your best bet for service area pages and more. Our digital marketing team is dedicated to providing the best customer experience possible. We believe that the most effective form of marketing is to create content that is easily accessible to prospective clients based on what they are searching for on the internet.
At EverConvert, we form a relationship with our clients and help them achieve their goals. This helps us to create an online presence that dominates the competition. We are the best at what we do. We perform research analytics and help identify what search terms rank high in your industry.
Our primary priority is to help you turn website traffic into profit. So, if you want high-ranking pages for legal marketing, contact us today and get a free in-depth inbound marketing assessment. We help clients all over the country, too, not just in Greenville! While we’re proud of our hometown, we can help your brand connect with potential clients and customers anywhere in the country (or even the world)! Let EverConvert show you the power of holistic SEO.
