Social media has become an integral part of life, personal or business. No matter the industry you’re in, marketing on social media platforms is a great way to reach your target audience. However, law firms sometimes overlook the importance of social media and its power to get them in front of their target audience. This article looks at how law firms can build an effective social media strategy. For the best marketing strategies for law firms, you can contact EverConvert.
What Are the Benefits of Social Media?
An Attorney-at-Work survey in 2017 showed that 96% of attorneys use social media. 70% said their social media use is a part of their overall marketing strategy. So, what is the value of social media to these firms that use it? Below are some key benefits.
Creates Brand Awareness
The clients you desire spend a lot of time on social media. At least once a day, these people check their social media accounts, be it Facebook, Instagram, LinkedIn, or Twitter. So, with a strong social media presence, you can get your firm’s message in front of the right audience and increase awareness of your services.
Engage With the Audience
People do more than connect with friends and family on social media. They connect and engage with brands while consuming the content they provide. This makes social media the best platform with your target audience and turns them into prospective clients. You can provide informative and creative content through your social media accounts, answer questions, and resolve complaints.
Attract Prospective Clients
Most law firms have not realized that social media is effective for attracting new clients. A 2018 study by the American Bar Association found that 35% of law firms who use social media gained a client as a result, either directly or through referral. So, if you want new clients, get on social media.
How To Build a Social Media Strategy
We’ve seen three key things social media delivers to a law firm. However, you need a foolproof plan to get an adequate return of investments (ROI). Generally, your plan should be unique to your practice areas and audience. The following will help you build the best strategy for your social media marketing campaign.
Know the Rules
Every jurisdiction has rules and responsibilities that govern lawyers and their conduct. So before making an account for yourself or the law firm, ensure you check out the law society and bar rules for compliance responsibilities and ethics regulations. This will keep you from writing and posting the wrong thing. For example, some states prohibit lawyers from using words like “experts” or “specialists” to describe themselves.
Identify Your Goals
Before starting any marketing campaign, you need to ask yourself what you hope to achieve. For example, you may want more clients, more website visitors, or simply to create more awareness in the legal community. Hence, make realistic and achievable goals. Knowing your goals will help you create the best social media marketing campaign.
Carry Out Research
You need to know what your competitors are doing to beat them. Therefore, find out what the law firms in your practice area are doing and how they use social media to meet their goals. Note what works for them and likely deal breakers for prospective clients. You can do this by following them, sharing their content, and engaging in their online community.
Start With One Account
While discovering other law firms’ social media marketing success stories, you may be tempted to jump in on more than one platform and get the results they did. However, Rome wasn’t built in a day, and success doesn’t come overnight. Also, having more than one account may prove counterproductive if you can’t keep up with management.
So, find the social media platform frequently visited by your audience and start with it. This way, you get to focus your time and resources on it to get the best results. Only after getting the desired result should you move to another platform.
Plan Your Content
If you handle personal injury cases, you cannot post content on criminal law on your firm’s social media account. Focus on your area of expertise, and also share fresh content regularly. In addition, think about what your target audience wants before posting and have a schedule for when your content should go up.
Contact EverCovert Today!
At EverConvert, our goal is to help you turn your law firm website or social media account traffic into paying clients. We will develop the marketing strategy best suited to your needs and help you achieve your marketing goals. So, contact us today to get started.