Marketing: Social Media vs. Email for Law Firms

Marketing has always been an efficient promotional and sales strategy for law firms and other businesses. Whether through advertising, referral programs, conversational marketing, social media marketing etc., marketing is an essential business technique that has come to stay. Usually, businesses will work with marketing experts to assess and execute the best marketing strategies.

As marketing evolved from traditional marketing to more conventional methods, law firms faced many options.  For example, it’s common knowledge that digital marketing is the future of marketing. However, choosing between marketing on social media or via email can be a tough decision to make. Nevertheless, both methods are highly effective and can produce desired results.

If you’re in such a dilemma, this article is for you. We’ll analyze social media and email marketing to help you make the right choice. We’ll also help you find the perfect marketing outfit to attract and convert your target clients. Let’s get started.

What’s the Difference Between Social Media and Email Marketing?

Social media marketing involves promoting your law firm’s content on various social media platforms like Facebook, Twitter, Instagram, and YouTube. Social media is one of the easiest ways law firms engage existing clients and gain new ones. Apart from increasing sales, social media marketing is one of the best ways to drive traffic to your law firm’s website.

Email marketing is a direct marketing strategy that involves sending promotional messages to your clients via email. This type of marketing technique helps your law firm gain clients by establishing and building a relationship with them. Email marketing is one of the best methods for targeted and personalized communication.

Which Marketing Strategy Should I Choose for My Law Firm?

Social media and email marketing offer unique advantages for your law firm that you can’t ignore. As such, it can be challenging to choose the better option of the two. Furthermore, having difficulty deciding on the marketing platform you prefer may mean that both strategies attend to your different goals. As such, it’s always a wise idea to combine both social media and email marketing to get the best of both worlds.

For example, social media marketing is an excellent choice to reach new clients. It improves your law firm’s visibility and attracts an audience you’ve never interacted with before. With social media marketing, your content can go viral—that’s one thing that would hardly happen with email marketing. Social media marketing also helps create a great impression of your law firm through informative and engaging content.

On the other hand, email marketing is excellent for building client loyalty. Since emails are a more personalized platform, it helps your clients to develop an attachment to your law firm. According to Forbes, email marketing promises to deliver the highest ROI of all marketing channels.

In summary, limiting your law firm to one marketing platform means losing out on the fantastic benefits the other offers. To get the best results, you’ll have to consider both methods. Your marketing agent will let you in on the best ways to integrate social media and email marketing to increase your success chances.

How To Find the Best Marketing Agency for My Law Firm

The first step to finding the perfect legal marketing company is knowing your needs and goals. That way, you’ll know the perfect marketing company when you find them. However, regardless of your needs and preferences, you must consider the following when hiring a marketing agency for your law firm:

  • Specialization

As a law firm, you have unique needs compared to other businesses. As such, it’s best to work with marketing firms that specialize in law firm marketing.

  • Proof of Results 

Choosing a specialist marketing firm isn’t enough. You must investigate their track record of success to determine if they’re good enough.

  • Capacity 

Compare what your marketing agency offers and whether they align with your goals. Also, check that they have enough resources to satisfy your marketing needs.

Contact Us at EverConvert Right Now!

Choosing between social media or email marketing is one of the decisions you must make to grow your law firm. However, whether you choose either of them or both, only an experienced marketing professional can make them work for you. As such, you must be careful about choosing the right marketing company for your law firm.

Our marketing experts at EverConvert are specialists in law firm marketing. We will painstakingly assess your business needs and your target clients to develop the best marketing plan. You can trust us to keep to our word. So give us a call today and start your sustainable law firm growth journey.

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