Digital marketing is one of the most dynamic fields of activity. The team at our digital marketing agency continually monitors the most up to date development, rules and best practices. Knowing the latest digital marketing trends is essential for us, because this is how we can help our clients grow their businesses.
In this article, we will present the most important trends in digital marketing:
1. The Rise of AI: Between Enthusiasm and Concerns
In recent years, the fast growth of AI has led to the creation of a myriad of tools, from conversational chatbots to enterprise solutions that automate tasks. They can perform a wide range of tasks, from compiling and analyzing data to creating content.
After the first bout of enthusiasm, both marketers and the general public started expressing concerns. Will AI take jobs from specialists? Can we trust articles and videos created by artificial intelligence? Who will hold AI accountable for misleading and harmful content?
For now, caution is the golden rule. AI is a helpful tool for automating repetitive tasks, such as retrieving analytical data, but cannot replace human talent and experience in creating meaningful and engaging content.
2. AR and VR Technologies Enhancing Visual Content
Augmented reality and virtual reality are now extremely robust and accessible even on mid-range devices (mobile phones and computers). They help marketers take their creativity to the next level when it comes to promoting a brand image or creating customer loyalty.
Some of the most effective uses of AR and VR in digital marketing are:
- Virtual try-ons for various products, from furniture to clothing and hairstyles
- Gamified shopping experience, allowing customers to find hidden prizes and discounts
- Building an interactive brand story, which allows users to actively participate in the presentation
- Creating interactive tutorials, allowing potential customers to experience how the product works from the comfort of their home
3. Goodbye Third-Party Cookies, Hello First-Party Data
Our digital marketing specialists were aware that Google prepared to retire third-party cookies ahead of many competitors. This is one of the digital marketing trends which will cause a major disruption in how companies obtain customer data.
Trackers that would follow users beyond your own website are a thing of the past. Now, companies must offer customers genuine experiences and reasons to provide their data freely.
From downloadable lead magnets to free webinars and useful newsletters, businesses must work harder in order to get the data they need to keep in touch with website visitors.
4. Customers Redefine the Concept of Value
One of the most significant changes that impact digital marketing strategies is how customers define value. They are no longer satisfied with pricing and quality. They are now asking companies to align to their own values in terms of:
- Sustainability
- Environmental protection
- Ethical sourcing of labor and materials
- Commitment to protect data privacy
According to a recent research study, 82% of customers believe that the brands they buy from must share their own values.
5. Voice Search Is Back, Stronger than Ever
Voice search was trendy when the first digital assistants appeared, then it faded out as a novelty that has outlived its usefulness. But now, more and more users talk to their mobile phones, asking the new, AI-powered digital assistants questions like:
- I want to book a table at a good Indian restaurant near me
- I need to find an experienced personal injury lawyer in my area
- Give me the best price for baby diapers with same-day delivery
Digital marketing strategies – especially content creation – must take into account this trend. Writing for voice search has different rules compared to the old way of searching by typing keywords in a search bar.
Let the EverConvert Team Reshape Your Digital Marketing Strategy!
Digital marketing trends change so fast, that you would need an entire team to keep track of every new development. This is what you get at EverConvert: a multi-disciplinary team of marketing specialists, web designers and web developers who are ready to take your business to the next level.
We apply the most effective strategies to grow organic traffic to your website and convert visitors into loyal customers.
Contact us to schedule an appointment with one of our consultants!
