Most people use search engines like Google to search for information, products, and legal services. The legal service market is quite competitive, so most law firms invest time and funds into their search engine optimization (SEO) strategies. However, a part of SEO that’s often neglected is legal content for law firm websites.
One way you can harness the power of search engines is with your legal content. It will help you improve your rankings in this competitive online space. This article explains the benefits of SEO for law firms and how you can utilize legal content to discover the power of search engines.
Benefits of Legal Content for Law Firm Website
Legal content for law firm websites is essential when you want to grow your business. However, it is a marketing channel that’s easily overlooked. Most legal clients search for lawyers online, so it’s clear that SEO is essential. However, if you want to improve your SEO ranking, pay attention to the content on your website.
Your website content is one of the best ways to drive traffic to your site. For example, according to a report, 96% of people use search engines when looking for legal advice. But these people may not necessarily need an attorney; they’re just looking for help with a legal matter.
Below is a breakdown of why legal content is essential for your Greenville law firm website.
It Improves Visibility
As we mentioned earlier, people use search engines when looking for answers. With your optimized legal content, you have a higher chance of appearing on the first page of search results. By ranking for the right keywords like your legal services or location, you can improve your SEO, and people will locate you quickly.
More Traffic Means More Prospective Clients
Once people visit your website searching for legal advice, they could then choose to contact your office to seek your services. A study shows that 74% of leads who visit a law firm site are willing to take action. Legal content can drive these people to your website and increase your conversion rate.
It Makes Your Website More Engaging
Your bounce rate could be through the roof because there’s no legal content on your website. Maybe the people who visit your website can’t locate the content they’re looking for or find the website boring. With ample legal content for your law firm’s website, visitors will have enough content to browse through and stay longer on your site.
It Improves Credibility
Most people don’t recognize that legal content for a law website does not only make a law firm rank. The more relevant legal contents are on your website, the more credibility your website will gain.
It will position your law firm’s website as a reliable source for relevant legal content. In addition, it shows your online audience that you have the information they need about specific topics and will solve their problems.
How To Improve Your Law Firm’s SEO With Legal Content
Quality content is the cornerstone of a solid SEO. The goal of search engines is to provide users with the best experience. Therefore, they take pages from the best content and rank those sites higher. Getting content for your Greenville law firm website is just the first step; optimizing this content is also quite important.
Below are crucial steps you can take to discover the power of search engines with your legal content.
Optimize Legal Content for Google’s Answer Box
When someone searches for a question, Google shows them what they believe is the best answer to the question in its answer box. This answer box is right at the top of the page. Google does this to help searchers find the answer to questions quickly. If you want to harness the power of search engines, your focus should be on providing legal content that’ll make it to the Google answer box.
To do this, you should answer questions people are asking. Focus on answering specific questions. Ensure you use keywords like when, why, what, where, and who. These words are what trigger the answer box.
To know the right content to create for your law firm, carry out keyword research for your content for law firm websites. This will help you find out what your audience is searching for.
Improve Internal Linking for Crucial Pages
Internal links tell Google what your page is about and create a website hierarchy in your content for law firm websites. It also assists visitors to your website in navigating the site. Use descriptive anchor texts to help Google understand the page content and the relationship with the website you’re linking. It is this relationship that establishes the relevance of pages on your site.
You must be strategic in the use of links on your site. One way to link is by creating a list of top pages on your website based on their importance. Next, create a topic cluster by identifying the content related to each page. Finally, ensure you link all the related pages together, and it will help you establish authority.
Strategically Use Keywords
The main factor Google uses to determine relevant content is keywords. Therefore, include keywords in the headings and titles when curating legal content for law firm websites. Add keywords in the first 100 words of your content also.
Many experts believe that Google reviews the beginning of content more heavily when considering its relevance. Thus, while adding primary keywords, include secondary and other related keywords.
However, your primary content should be the main focus. The secondary keywords are contextually relevant but shouldn’t be the priority. For example, if you’re writing an article on a personal injury lawsuit, use related keywords like lawyer, accident, damages, etc.
Most people think that comments have no impact on search engine rankings, so they don’t enable comments on their websites. However, if someone takes the time to leave a remark on your page, they’re spending more time on your website and therefore improve your page ranking. So although you will have to spend more time and resources monitoring the website when you enable comments, the benefits outweigh the costs.
EverConvert Can Help With Content for Law Firm Websites
Using legal content to improve your search engine ranking is essential. As discussed in this article, there are many benefits attached to curating content for your website. However, there are chances you don’t know how to optimize legal content or how to implement other SEO strategies.
As a digital marketing agency in Greenville, EverConvert can help create a content strategy for your website. We can also work with your current marketing team to create a solid digital marketing plan that’s ideal for your law firm’s website. To learn more about how we can help, contact EverConvert to schedule a consultation today.