As we have just started a new year, our team of digital marketing specialists is aware that this is both a fresh start and a time to watch out for new challenges. When it comes to SEO trends, we recommend our clients start adopting them as soon as possible.
As an early adopter, your company will be able to get ahead of its competitors and rank faster in Google searches. Thus, let us take a look at the trends that will influence successful SEO strategies in 2024.
1. Artificial Intelligence (AI)
There is no way of ignoring AI anymore. The most recent example is Google’s implementation of Search Generative Experience (SGE) which provides AI-powered search results. This form of search can understand user intent and offer integrated and accurate responses to complex queries.
In the example provided by the Google team in the blog post announcing the launch of SGE, the search engine offered a correct answer to the query “What’s better for a family with kids under 3 and a dog, Bryce Canyon or Arches?” The AI-powered search engine considered all the aspects of the query as a whole, not as different search topics (as a traditional search engine would do).
The conclusion is that businesses must start getting familiar with AI tools that help them process data, automate repetitive tasks, and understand their clients’ demands.
2. Optimizing for Voice Search
Voice search was the kind of SEO trend that rollercoasters between wildly popular to nearly obsolete. But now it is among the top SEO trends for 2024 – and it is here to stay. Digital assistants, like Apple Siri, Google Assistant, and Microsoft Cortana are now extremely sophisticated.
They can understand different dialects, accents, and a growing list of languages. For this reason, the number of people relying on voice search is growing exponentially. A recent statistical report indicates that, by the end of 2026, there will be around 500 million voice search users all over the world.
The best practices to optimize your site for voice search include:
- Provide quick and accurate answers to questions that may appear as featured snippets – where digital assistants first look for results.
- Optimize website loading speed.
- Make sure your site is mobile-friendly.
- Add FAQ or Q&A pages to your website.
3. Video SEO Gains Traction
SEO best practices used to focus specifically on optimizing static images on your company website. Starting with 2024, businesses must apply the same principles to video content.
Various polls and statistics show that consumers prefer video content to understand the benefits of a product, evaluate the professionalism of a business, and – ultimately – make the decision to purchase.
Video optimization involves searching for a topic that aligns with a keyword you want to promote and then incorporating the respective keyphrase in:
- The video title
- The file name of the uploaded video
- The caption with a short description of the video
- The transcript of the video content.
4. Zero-Click Searches
This type of search involves getting the information needed from the featured snippet provided by the search engine, without clicking on any link. While this may appear counterproductive for you, because you want to bring users to your website, zero-click searches are mostly focused on:
- Searching for business addresses
- Inquiring about opening hours
- Looking for fast ways to make a booking or schedule an appointment.
Thus, correct citations and a well-optimized Google Business Profile listing are essential if you want to get clients faster, through zero-click searches.
5. Authority on the Topic
SEO trends for 2024 show an increased preference for sources of information with genuine authority and experience in the topic. Both search engines and consumers favor information they can trust because the author is an acknowledged expert in the field.
How do you achieve online authority, then? The answer is by constantly sharing original, helpful, and accurate information across all online channels:
- Your company blog
- Social media platforms
- Guest posting websites.
Let Us Ensure Your Website Keeps Up With SEO Trends!
Keeping up with the latest SEO trends requires time and constant monitoring of the SEO landscape. This is what we do at EverConvert, every day, for every client. You can also take advantage of our know-how and make sure that your digital marketing strategy is ready to face the challenges ahead.
Do not waste valuable time! Contact us today to start integrating the latest SEO trends into your website and content strategy!