Are you confused about how to run an impressive law firm marketing campaign? Is content for law firm websites a backbreaking subject for you? If yes, you’re not alone; many legal practitioners constantly face similar dilemmas.
Unfortunately, law firm marketing isn’t something you can toss aside, especially if you’re going to increase your clientele and revenue. While law firm marketing can be overwhelming, it is essential to growing your law practice.
It helps you make a name for yourself in the crowded legal market and distinguishes you from your competitors. In addition, marketing your law firm will help your target audience locate you faster and keep your current clients loyal.
So, how do you ensure that your law firm’s marketing produces the best results? We understand your concerns and have developed law firm marketing campaign tips that guarantee amazing outcomes.
In this article, you’ll also learn how to generate effective content for law firm websites. Let’s begin by clarifying the differences between law firm marketing strategies and campaigns.
Marketing Campaign vs. Marketing Strategy
Before starting a law firm marketing campaign, it’s important to understand how it differs from a strategy. Unfortunately, many people make the mistake of using them interchangeably.
The truth is that marketing campaigns and strategies have similar goals — to promote your services and achieve your business goals. However, while marketing strategies are long-term, campaigns are short-term. The differences between both terms also lie in their goals, budget, and evaluation.
Marketing campaigns have the sole aim of increasing your patronage. However, marketing strategies have many objectives to achieve your overall business goals.
Marketing campaigns have one goal for the short term. So, it only makes sense that they have smaller budgets than marketing strategies.
It’s much easier to measure the success of your marketing campaign than a marketing strategy. That’s because marketing campaigns require a shorter time to produce results.
What to Keep in Mind When Launching a Law Firm Marketing Campaign
Running a law firm marketing campaign that works starts by understanding the important factors to consider before you begin. They include the following:
State and Local Laws about Legal Marketing
As a law firm, it’s important to show good examples and maintain integrity by not subscribing to illegal marketing efforts. So, check local/state rules regarding legal marketing, especially what statements you can and can’t make while advertising your services.
Law Firm Size
The size of your law office is another essential factor to consider when running an effective marketing campaign. For example, small law firms in big areas will typically face huge competition with bigger firms around. In such a case, you’ll have to distinguish yourself by focusing on being honest about your brand identity and services.
If you are a new law firm, your primary goal is establishing yourself and getting revenue quickly. But, unfortunately, you can’t achieve this goal by accepting every potential client that comes your way.
Otherwise, you’ll have to deal with clients that make you frustrated and keep you from tapping your full potential. So, you should properly define your target audience using area demographics, preferences, and skills when planning your marketing campaign.
Prioritize Valuable Content for Law Firm Websites
What’s the one thing you have that your clients don’t? Why will they go through the trouble of finding the best lawyers in your field?
The answer is simple — your legal knowledge and experience. Fortunately, you can also leverage this advantage as an essential part of your marketing campaign.
Yes, creating informative/engaging content is one effective way to prove to your clients that you know your onions. It also helps to gain their trust and boost your credibility.
You can create content for law firm websites with these tips:
- Research your audience and find out the specific information they’re looking for
- Prove that your content is credible and accurate using statistics, case studies, etc.
- Ensure that your content is easy and interesting to read with bullet points, subheadings, paragraphs, graphics, etc.
- Make sure your content is original
- Edit your content thoroughly, check for grammatical errors, and ensure good flow
- Hire a professional digital marketing agency
Other Essential Tips for Running a Successful Law Firm Marketing Campaign
Prioritizing content for law firm websites is one of the best ways to run an effective law firm marketing campaign. However, there are more tips to make it work:
Set Clear Goals
“How clear are my marketing goals?” This is one of the questions you should ask yourself when planning a marketing campaign. If your answer isn’t “crystal clear,” you still have some work to do.
A marketing campaign’s effectiveness depends on how well you set your goals. Clear goals will push you in the right direction and keep you organized. It also ensures that you can measure your progress over time.
The best goals are SMART — Specific, Measurable, Achievable, Relevant, and Time-bound.
Optimize Your Website for SEO (Search Engine Optimization)
As we mentioned above, your law firm must prioritize quality content if you aim to increase your clientele. However, merely putting out enlightening and engaging content doesn’t mean your target audience will find it easily. Content creation is one thing, and ensuring your clients access the information is another.
Search engine optimization is one of the best strategies you can employ to drive traffic to your firm’s website’s content. With the correct SEO tips, you can signal search engines that you’ve got valuable information for your target audience.
Explore Video Marketing
Another thing to pay attention to when running your law firm marketing campaign is video marketing. When it comes to making your clients feel comfortable, video marketing is one of the best options you have. It also improves SEO rankings, generates traffic, and helps you engage with prospects.
Furthermore, there’s an increasing demand for video content among customers. So, why not give your clients what they desire? Just be sure to make the production quality exceptional and the videos short.
Get the Best Content for Law Firm Websites and Run Productive Law Firm Campaigns With EverConvert
As an attorney, starting a law firm, giving legal advice, finding evidence, etc., are your forte. But, unfortunately, ensuring that ideal clients get access to your services isn’t.
Attracting your target audience can be a Herculean task, from planning campaigns to marketing analytics and everything in between. Plus, it can also become a distraction in your law practice.
You can have it all when you work with EverConvert. As the best digital marketing agency in Greenville, SC, we’re all you need to make your campaign successful. From SEO to web design, video marketing, etc., you can be sure of the best results when you work with us. So contact us ASAP to get started.