As a business owner, you are aware that you cannot succeed on your own. You need reliable partners, vendors and suppliers. And you also need a professional digital marketing agency to help you scale your business from a start-up to a company with a solid market share.
You may wonder: how exactly do digital marketing services help me grow my sales and find more clients? Here are just a few ways in which our specialists can help you:
1. Making Your Website Visible in Google Searches
Statistical data shows that 60% of consumers go online to research products and services before making a purchase. It means that, for the average business, more than half of its sales most likely started with a Google search.
In this context, one of the most effective ways of growing your sales is making sure that your site appears in Google search results. To achieve this goal, you will need expert SEO (search engine optimization) services to make sure that your website meets Google ranking standards.
2. Improving User Experience on Your Site
While SEO helps bring visitors to your website, great web design keeps them engaged and interested. A site with clean and professional look, well-structured menu and attractive graphics will keep a visitor online, browsing for information. These are the basics of great user experience (UX).
But this is just the start. UX designers will take into account all the types of visitors who may land on your site – including persons with disabilities. They will incorporate accessibility features, such as:
- Switching the color scheme from light to dark
- Changing font size and spacing
- Text-to-speech features
- Adding automatic captions to videos
3. Crafting Content that Builds Your Reputation as an Expert
Expertise and authority are not only cornerstones of SEO for ranking on Google searches. They also help you scale your business. The average consumer will always pick a professional or a company that is recognized as a leader in their field of business.
How does content help you achieve this status? By crafting blog posts, long form articles and guest posts, our SEO copywriters will make sure that every person who is looking for advice and information in your niche finds it on your site.
Original, well-written and helpful content is key to persuading a website visitor to make a purchase or schedule an appointment. If they found the answer they were looking for in your article, they will trust you as a professional. Moreover, they will trust that you are willing to help them solve their problem or satisfy their need for a product.
4. Growing Your Brand Image
Branding is essential in today’s world. The market is flooded with many similar products and services. To stand out from the crowd of competitors, you must infuse your brand image with values that your consumers share, such as:
- Quality
- Reliability
- Sustainability
- Dedication to privacy and data protection
Our team of digital marketing experts can help you embed your brand values in every digital property:
- Your website
- Your social media profiles
- Written content
- Videos
- Paid advertising
Through constant exposure to your messages on several digital channels, consumers will start recognizing it and trusting your products. Reach out to us to learn more about how to grow a successful brand!
5. Keeping Your Customers Loyal with Email Marketing
It is not enough to win a customer. You must keep them loyal for as long as possible. In fact, you can’t say you’ve won a customer until the profits you obtain from their purchases exceed your cost of acquisition (the expenses related to attracting and converting the customer).
As digital marketing specialists, we know that constant communication is essential to maintain a good relationship with customers. We know how often to send them emails, what type of information and promotions to include in these messages and how to measure the responses to your email marketing campaigns.
6. Constantly Updating Your Digital Marketing Strategy
Change is the only constant in digital marketing. Consumers change their preferences. Google changes its ranking algorithm. Your competitors change their approach in attracting new customers.
Keeping up to date with every such change is time consuming and requires specialized knowledge. This is what we have – experience and know-how in digital marketing and time to update your site and your strategies to keep you ahead of your competitors.
Let EverConvert Help You Scale Your Business!
The team at EverConvert has experience, dedication and a proven track record in helping businesses grow through effective digital marketing strategies. We know how to make your website visible in Google searches and how to turn clicks into profits.
You can focus all your energies and talent on core aspects of your business, while we make sure that your digital assets bring you more clients. Contact us today to schedule a meeting with one of our specialists!
