Looking for digital marketing specialists who specialize in assisting legal firms is not easy. However, it is essential for the success of your SEO strategy and – ultimately – having a constant flow of new clients.
Many SEO agencies boast that they can help any business thrive. But the truth is that you need a company that specializes in law firm SEO. Moreover, you need reliable specialists with a proven track record, who know how to turn website traffic into profits.
In order to make a good selection, make sure you bring up the following questions during the first meeting with an SEO company.
1. What Do You Know About Law Firm Advertising Rules in Our State?
There are rules about advertising and marketing for law firms. Rules can vary from state to state. In some instances, you may not use words such as “expert” or “specialist” unless at least one of the lawyers in the practice holds specific certifications.
An agency with experience in law firm SEO knows these rules and applies them diligently in the materials they create for clients. If they are not aware of these regulations, you should keep looking for another SEO company. The last thing you need is for your website to lead to legal troubles for your practice.
2. How Will You Bring More Visitors to Our Law Firm Website?
Digital marketing specialists at a professional SEO company do not have secrets and special formulas. They are happy to explain how Google searches work, why organic traffic is valuable for your law firm, and how website visitors are converted into clients.
If you get vague answers and phrases such as “proprietary techniques” and “special methods”, you may be dealing with agencies that engage in unethical, black-hat SEO techniques. While they may appear to work for a short time, these tactics are quickly found out and heavily penalized by Google.
3. Can You Get Our Website in the First Position in Search Results?
This is actually a trick question. The correct answer a legitimate law firm SEO company gives is “no.” The only companies constantly ranking number one in all relevant searches are top brands spending millions on marketing and advertising.
Digital marketing specialists will be honest and upfront. They will tell you how they can get high-quality organic traffic from people who are likely to schedule an appointment with your law firm.
4. What Is Your Experience in Our Practice Areas?
Some SEO companies have experience working with a specific type of law firm: criminal defense, personal injury, family law and divorce, etc. Others serve a variety of law firms. You should make sure an agency has experience in your areas of practice.
5. Can You Share a Few Successful Case Studies?
It is understandable that confidentiality will prevent an SEO company from sharing detailed client information. However, it is possible to present actual website traffic and keyword ranking data, without disclosing sensitive information.
Looking at the charts and the explanations given by the SEO consultant will help you evaluate the experience and know-how of the company.
6. What Range of Services Do You Offer?
A professional law firm SEO company is capable of handling all your digital marketing activities, including:
- Content writing
- Web design and development
- Social media marketing
- Video marketing
- And more.
Our company has a multidisciplinary team, covering all these activities. This means that you can focus on helping your clients, while our specialists make sure that you have a constant flow of leads on your website.
7. How Will We Be Able to Measure the Results?
Effective strategies have measurable, quantifiable results. A professional law firm SEO company will prepare regular reports, indicating the most relevant results and explaining what they mean for your legal practice.
You will always be informed whenever a significant milestone has been reached, so you can check the progress of our work and compare it to the corresponding financial results.
We Are Experts in Law Firm SEO!
At EverConvert, we are completely open and transparent when talking to potential clients. We know how to explain technical terms in ways you will understand. Our goal is to build long-term relationships with clients and help them grow their legal practices.
Over the years, we developed an in-depth knowledge of the legal industry. We know what challenges you are facing, and have effective solutions to help you find more clients. We have a proven track record, which we proudly share with any potential client who needs to see what results we obtained for other law firms.
Get in touch with us and schedule an initial appointment with one of our consultants!