When Apple famously said in an ad “There’s an app for that” they probably had no idea how far his idea would reach. Today, there is an app or tool for absolutely everything – from doing your taxes to SEO. So, does it mean that businesses no longer need an SEO specialist and can rely on a simple online tool instead?
While you may think that it is a way to save money (and who doesn’t need to optimize costs these days?), this is a false economy. Here are the reasons why:
You Get What You Pay For
If you do a simple Google search for “SEO tools,” you will get nearly 400,000 answers. Of course, many of them are listicle articles, discussing various such tools. But if you just follow the first recommendations Google makes, you get around 20 tools.
Some of them are free, others charge a one-time fee, and others a monthly subscription. Some paid plans are in the range of tens of dollars, others cost hundreds of dollars. Which one is the right one for you?
The answer, as with anything you purchase, is that you can’t expect top performance from a tool that costs $15 to use. In fact, you won’t even get the results you would achieve on your own if you took the time to learn the basics of SEO.
There Is No Such Thing as Fully Automating SEO
Many business owners believe that they can stop working with an SEO specialist and buy a tool that will automate their SEO. Here is the bad news: no tool can do that. You still have to manually set various parameters, analyze analytics data, and compare results from time to time, and so on.
Moreover, even if you choose a more sophisticated tool that suggests various actions, you still have to make the decision and implement one or another. How do you know that you made the right choice? You will find by trial and error – something that will cost you organic traffic and, ultimately, sales.
SEO Specialists Have a Learning Curve – Tools Don’t
How does someone become an SEO specialist? They take specialized courses, they learn on the go while working for clients and they use their native talent and intelligence to absorb and apply information.
Tools cannot learn in this manner – even if the creators say that they are AI-powered. AI is still no match for human intelligence, intuition, and talent. You will find that the tool you chose is not aware that Google made changes to its ranking algorithm and cannot change the way it works to take these changes into account.
You Must Spend Time Learning How to Use the Tool
When you hire SEO specialists, you give them details about your business, products, customers, competitors, and goals, and they start working and delivering results. When you start using an SEO tool, you must spend time learning how to use it.
Depending on the tool you choose, it may not be very user-friendly. Instead of focusing on your core business activities, you devote valuable time to learning the various functions of the tool.
Tools Do Not Have Accountability
An SEO tool cannot be held accountable if you don’t get the desired results. On the other hand, SEO specialists know that their professional reputation depends on delivering the promises they make.
This is why they dedicate their talents and time to making sure that each client gets the best results. And when something goes wrong, they work to find a solution and fix the problem.
Our SEO Specialists Are Here to Help Your Business Grow!
When it comes to SEO, no tool can replace the seasoned specialists at EverConvert. We are always up to date with the latest Google requirements and we have a proven track record of success with each client.
Our SEO specialists can help you take your business to the next level by finding new clients and keeping them loyal. We encourage you to contact us today to schedule a meeting with us and understand the benefits of SEO done right!
