Marketing your business is crucial. Whichever industry you’re in, a marketing strategy can be the difference between the success or failure of your business.
Reaching your target audience and marketing your products or services to them is the key to achieving consistent growth. Luckily, you can do many things to increase your brand awareness and ensure you reach your target market effectively. Here are five of the top digital marketing trends of 2021 that can help give your business the boost it needs.
Google Snippet
You probably know how important it is to show up on the top search engine results pages. Google, for example, can increase traffic to your website substantially if you know what you’re doing. Different tabs and features on Google, such as the “maps” and “shopping” results pages, can help businesses move up in the rankings and appear on top results pages without forking out for paid ads.
The Google snippet is a new feature that can increase your search engine result visibility. Called a feature snippet, it is a short section of text that quickly answers a user’s question. The snippet displays at the top of the search results when the user types in a query.
The trend here for marketers is to attempt to rank highly and best answer the question for specific queries. This results in a higher chance of the user clicking on the snippet and being directed to the featured website.
SEO Optimized Content – SEO For Voice Search
Optimized content is paramount to increasing your search engine rankings. Google and other search engines display the most relevant results that rank for specific keywords and phrases. Therefore, all content on your website needs to be optimized for this to happen.
In the past, SEO was all about optimizing written content for queries that users would type into Google. However, the way people search for things online is rapidly evolving, with voice search becoming a popular way for users to get answers. With browsers now including voice search options and more people having voice-operated smart devices in their homes, you should consider optimizing content for this search method.
Video Marketing
Video is more important than ever before. Plus, users love visual content and are more attracted to it. Although people have been using video marketing for decades, we now have many platforms at our fingertips that are optimized for visual content — think YouTube, TikTok and Instagram, to name a few. All of these platforms are places where users go specifically to consume visual content. By targeting individuals in these places, you can create a deeper connection with an audience than you could through written content alone.
Videos allow you to create content that resonates with your target market and keep a consistent brand voice throughout. They also allow you to use imagery, colors and dialogue to make the brand’s content more recognizable to the target market.
Email Marketing
Although email marketing has been used since the dawn of the internet, it’s still a powerful marketing tool. We now have the technologies to personalize the emails we send to customers. This means targeting customers at different stages of a sale funnel, offering personalized discounts, and connecting with customers in new ways.
It can take time to build a substantial list of email subscribers to target, but it’s worth the wait. Marketers can split email subscribers into different contact lists to ensure that emails are as personalized as possible. Then, by using integrated apps that track a subscriber’s stage in a sales funnel, you can target them with messages that increase their likelihood of taking the next step.
Social Media
Social media is pivotal to marketing. Each platform attracts a different audience, so finding the right platform to focus your efforts on is crucial. For example, if you want to target young people, your best bet is to focus on TikTok and Instagram.
Many people spend a considerable amount of time on social media, so the various platforms allow you to reach your audience day or night. In addition, social media is now very visual, which means it’s perfect for combining with video marketing for enhanced marketing strategies.
Social media “trends” also allow businesses to join in with current trends. The most important thing about social media is that it can give your business a voice, which, if used correctly, can resonate with your target audience. Many social media platforms also allow you to create sponsored or “paid” content targeting highly specific audiences.
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Digital marketing is the best way for a company to reach its target audience in this modern digital age. As technology progresses, so does digital marketing, and marketers need to keep up to date with the latest trends to stay ahead of the competition. With the right knowledge and skills, companies can use various digital marketing tools to grow their business.
If you’re looking to work with digital marketing professionals who get results, email us for assistance with digital marketing in Greenville, SC or the surrounding areas.
