It doesn’t matter if your social media work is for trying to sell something, spread awareness, or get a certain leader elected. Regardless of what you’re looking to accomplish, you are online trying to promote something. You’ve likely already used some tried and true on-page SEO techniques for your website, but now you’re wondering how to switch gears into social media marketing. Fortunately, there’s a lot of overlap, because you can carry over a lot of SEO techniques into your social media campaign.
Many larger organizations have gotten to the point that they totally segregate their organic SEO teams from their social media marketing resources. At EverConvert, we do things differently, with social media and SEO communicating on a regular basis so that they can work together and generate maximum traffic for our clients. Keep reading to learn 10 ways your SEO techniques extend into your social media efforts:
1) Keywords Still Matter Greatly In Social Media
Using the right keywords is the first SEO technique you can shift from on-page focus over to social media. The search engines inside social media platforms promote content simply based on their popularity and rate of growth. However, conventional search engines that cover the whole Internet still need help discovering your posts. Choose highly relevant keywords for your social media campaigns so that you can work them into your social media page, website articles, product descriptions, or blog posts.
2) Post Well & Post Often
Social media marketers who are successful will usually argue that posting frequency matters more than anything in terms of having a presence in social media. This is some With this in mind, post as frequently as you can in order to engage and maintain your audience. If you can’t engage them regularly, then make sure you aim for high-caliber content instead. Even if you only post once a month, if it’s great content, you’ll still draw lots of traffic on your designated publishing day.
3) Look For Chances At Links
Do you ever get annoyed when you read a piece of content online and then see a row of what are known as social media widgets underneath? The symbols for Facebook, Twitter, and the rest? You should actually be glad these exist because every piece of content you publish needs to have them too. Users and followers can click on these to share your content, giving you badly needed backlinks, courtesy of social media. Conversely, if a social media post can support or is relevant to a piece of content on your website, add a link in your social post to the website content. This allows your website content and social media efforts to support each other and provides a richer experience for the end-user.
4) Set Your Style
Certain kinds of content trigger different results. Sexy posts will get you views. Expect lots of engagement from educational posts, or enjoy both views and traffic with your funny content. Want shares? Insider information is the way to go. Find the ones that suit your brand and then hold true to them.
5) Images Are More Successful
Don’t post social content without any images. Images naturally grab visual attention and are much more effective at holding that attention that plain text. Some users won’t even read your text, and will just click on image links based on the picture. Given that, be sure your images are not just relevant, but also engaging and honest.
6) Inspire Positive Brand Mentions
Establish a core audience that are fans of your brand, and then start growing them. Positive reinforcement will encourage them to speak highly of your brand anytime they are online, be it social media or otherwise. Employ social listening and monitoring to know where your brand stands and can improve. Word-of-mouth advertising is still as powerful as ever. In fact, the Internet may have made it more powerful than ever as now everyone has the ability to have their voice heard.
7) Keep Up With The Rules
Google thankfully doesn’t pull the rug out from under us as much it used to with rules changes. Reduction in the frequency of heavy turbulence caused by Google updates, like Penguin & Panda caused in the past, means that many of us don’t worry about Google’s rules changes as much anymore. Still, they do happen, and there are also rules governing social media SEO. You need to keep current with the rules for both so your social media pages and posts don’t backfire on you. Staying up to date also means you can capitalize on rules changes first by implementing new ideas and opportunities, hopefully beating your competitors to the punch.
8) Promote Your Brand Principles
While you might be focused on how things look in social media platforms, you need to remember that your profiles and posts from social media could show up in Google SERPs right beside your website. That’s why you need to have a consistent push of your brand principles across your website and social media content at the same time. This cross-linking can get you better Google rankings.
9) Form Relationships
Brand fans, strategic partners, and social media influencers are three different groups of people you should look for with your social media outreach. Brand fans can become ambassadors for your company that won’t cost you a penny of payroll, while influencers can positively influence your sales and reputation thanks to users recognizing their expertise, authority, and trustworthiness. Influencers can also expand your brand to audiences you may not normally reach when they share your content with their followers. Strategic partners are non-competitive industry figures who can help co-create powerful content with you.
10) Play Some Tag
Dive into Google AdWords or whatever you use to get good titles and keywords. The words or phrases at the top of this list will help you generate the keywords you need for your content. However, look past your text content. Also make sure that you use these keywords in title tags, descriptions, and alt-text for images. Text versions of any audio content are also a big winner since Google can’t crawl spoken files just yet.
While it can be tempting to try these 10 techniques out one at a time, it’s not as effective as it should be. If you remember learning how to drive a car, then you can recall you didn’t learn braking and steering individually. It all fits together, or it doesn’t work at all. So, don’t be picky about which of these ideas to try, because you need all of them working together to develop successful social media marketing.
Once you allow your changes some time to take hold and obtain some hard data, it can be smart to tweak some aspects to see the impact it has on your results. Our social media marketing team at EverConvert likes to make changes to one aspect, then measure the results. By doing so, we are able to isolate what works best or doesn’t work at all. This constant testing and measuring needs to be done in order to develop the best social media marketing plan possible. To learn more about how we can help you get real results from your social media marketing, contact our experts today for a risk-free evaluation and remember: