It’s a new year! It is also the time of the year when everyone makes resolutions going forward in an attempt to make their lives better. As a business, law firms shouldn’t be left out. SEO marketing is a useful tool that many are missing out on.
Going into the new year, your firm must analyze the past year to see what worked and didn’t, especially in the marketing sector. The market for your services is only going to get more competitive. Therefore, you must find ways to stay ahead and win.
Lawyers interested in SEO must optimize their content to rank high on search engines like Google. Your website’s quality and quantity of traffic will grow if you achieve a high Google ranking through an effective SEO campaign.
Search engine optimization is one of your law firm’s most vital marketing strategies. This is because your website is the go-to for anyone looking to employ your firm’s services. Hence, the need for it to rank high.
What SEO marketing techniques and tactics will help your firm dominate the SERPs and earn more revenue in the new year? This article will offer valuable insights.
The Importance of SEO to Law Firms
The legal sector is incredibly competitive because every firm offers similar services. Hence, it becomes challenging for individuals to select which law firm is best for them.
This is where search engine optimization comes in. It makes your firm more visible and easily findable online. Below are some of the importance of SEO to law firm marketing.
Generates More Traffic
Your law firm website will rank higher on SERPs by implementing an effective SEO approach. A better rank implies that clients can find your law firm quickly when they type keyword-related information into search engines. These outcomes boost your website’s overall traffic.
Become an Established Authority in Your Practice Area
By enhancing your law firm’s online visibility through search engine optimization, you will inform potential clients and industry professionals that you are a trusted authority in your practice area. As a result, there will be an increase in your brand awareness which ultimately opens the door to new opportunities and partnerships.
Reach Clients Who Are Searching for Your Services Within Your Locality
You can use SEO to target the phrases (or keywords) people use to find law firms like yours. As a result, you can rank in Google for terms like “divorce attorney,” “personal injury lawyer in California,” or any other words that are relevant to your industry.
8 Seo Marketing Trends for Your Law Firm in the New Year
Now that we’ve established the importance of SEO to your law firm, it is equally vital to stay abreast of trends. The list below summarizes essential SEO trends for your law firm this new year.
TikTok SEO Is Here to Stay
TikTok is a mobile app that allows users to post short, educative videos. With over 1 billion active users on the application in 2022, TikTok is now more than just fun and dancing. Many creators across all industries now use the platform for marketing purposes.
Although it might seem like an unconventional marketing route for the legal sector, TikTok is a marketing strategy to be taken seriously. With TikTok, users can create short videos with minimal effort. So, law firms can use this application to educate potential clients about legal matters and build trust.
You can leverage this platform to drive organic traffic to your website. Some techniques to optimize your TikTok for SEO include:
- Using Hashtags
- Include keywords in your caption
- Add visual elements
- Create videos with relevant content
Updating Content Is Important
Updating content on your law firm’s website is vital for many reasons. First, updated and relevant content improves the user experience, boosting your website’s ranking on search engine result pages.
Additionally, after a while, new sites will come up with better content than yours. To keep up with them, you need to update your content regularly.
Voice Search Optimization
Voice search optimization is a set of SEO strategies that improve the chances that your content will pop up in voice search results. For voice search technology and virtual assistants to present your website to users in voice search results, your content must meet typical verbal search inquiries.
Voice search offers your law firm a unique opportunity to capture organic search traffic. By leveraging voice search, you’ll access a plethora of users who depend on smartphones and smart speakers to find businesses.
Google Business Profile
Google Business Profile is a free online platform service created to make it easy for local businesses to manage their listings in Google search results. It presents results on a map and lists other vital data about businesses, including their opening hours, contact information, website, and reviews.
Your law firm should consider utilizing Google Business Profile for lawyers if you’re not already doing so. Since Google is the most popular search engine, listing your law firm with Google Business Profile is crucial for effective search engine optimization.
Backlinks are a crucial factor in SEO marketing. A backlink is a hyperlink from one website to another. Search engines appreciate when other websites link to yours. The more high-quality backlinks a website contains, the higher it ranks. This is because search engines consider such backlinks as ‘votes of confidence.’ However, you must do it correctly to avoid attracting penalties from Google.
Machine learning and AI will play a significant role in SEO in the coming years. It is already used in different SEO aspects, including content optimization, link building, and keyword research.
However, Google’s 2022 helpful content update was created to target AI content. Therefore, to ensure your content does well on Google, you must combine the human touch with machine learning and AI.
Optimizing Images for SEO
Images and graphics form an essential part of any website. Hence, image optimization should be standard practice for your law firm’s website. However, it’s rarely leveraged. This technique involves optimizing images for search engines by reducing the image size without decreasing its quality. The advantages of image optimization include faster load times, improved SEO rankings, and increased website traffic.
Optimize for Mobile
A report showed that mobile devices accounted for 63 percent of organic search engine visits, which is expected to increase in the coming years. Therefore, a mobile-friendly website is essential for your new SEO marketing strategy.
Let EverConvert Handle Your SEO Marketing Needs
The baseline is that SEO trends should always be a core part of your digital marketing campaign to ensure the growth of your law firm. That means staying abreast of the current SEO trends to stay ahead of the competition.
EverCovert is an excellent digital marketing agency in Greenville, SC. We have firsthand knowledge of the latest SEO trends and know exactly how to implement them. Contact us today.