Articles

We have written a range of articles that focuses on different insights into the world of Inbound Marketing, SEO, Pay Per Click (PPC), Web Design, Conversion, and Social Media.

Analysis of the Google January 2020 Core Update
algorithm update

Analysis Of The Google January 2020 Core Update

We live in a fast-paced digital society that’s ever-changing. Ever wondered why? Well, this is thanks to search engine core updates. Google is currently the heavyweight in the search engine market, recording over 88% market

page of facebook ad marketing
Digital Marketing

Facebook Marketing: Has It Jumped The Shark?

A few years ago, you couldn’t read an article on marketing without hearing about all the merits of Facebook. Now as you know, things change all the time, especially in the world of technology and

arrows hit the target of local search marketing, Google My Business
Digital Marketing

Why You Should Optimize Your Google My Business Listing Today

Businesses are reaping great rewards by taking advantage of location-based marketing strategies. Here, they target potential customers within a specified location and can focus their efforts in this area. If you are looking to employ

effective email marketing strategy concept
Content Marketing

Will Email Marketing Still Be Effective In 2020?

You’ve most probably heard that email marketing is dead or dying more than a few times. Please don’t believe it! That line has been doing the rounds for a while now. Though email marketing can

evolution of web design concept
Digital Marketing

How Has Web Design Evolved Over The Years?

The web design world is constantly evolving. Popular trends of yesteryear are now a distant memory. Web design trends are usually linked to advances in technology. Technology changes how people learn information, communicate, and lead

PPC Advertising Concept
Advertising

Top 6 Benefits of Using PPC Advertising

According to recent statistics, over 3.5 billion searches are conducted daily on Google. A great portion of these searches are consumers looking for products and services. If you don’t have a strategy in place to