We have written a range of articles that focuses on different insights into the world of Inbound Marketing, SEO, Pay Per Click (PPC), Web Design, Conversion, and Social Media.
Today’s world is so evolved that everyone has a digital identity and leaves behind digital footprints. This is true for your clients and those you’re trying to attract as a lawyer. More and more people
There are many things that lawyers must know about running law firms. First, they need to be experienced in the practice of law. Legal practitioners must know the basics of human resource management, project management,
Marketing is vital for the success of every business, but few people have given thought to content marketing. Billboards and newspapers were the major advertising channels for businesses in the past. However, customers are now
Marketing your business is crucial. Whichever industry you’re in, a marketing strategy can be the difference between the success or failure of your business. Reaching your target audience and marketing your products or services to
Is your law firm in a small to medium-sized market and performing well online? Do you already have a large market share of the high-value target keywords in your city? Or, are you in a
Google’s June and July updates for SEO are now fully rolled out, and any subsequent changes you might see in your rankings will be likely caused by the normal fluctuations in search results. This means
Your law firm is growing, you’ve hired new attorneys, some support staff, and are excited about the future. Awesome! To make sure your staff has a steady flow of new cases to work on, you
Social media platforms create the illusion that gaining exposure is easy. All you need is a good picture and a tagline; the rest will take care of itself, right? Unfortunately, it is not going to
Internet users have a firm reliance on search engines, with 93% of the total web traffic coming through search engines to help them find places, services, goods, and all types of content. For this reason,
Video marketing has become quite popular over the last few years, and many businesses are using it to help with their SEO efforts, boosting traffic to their websites. But, why has video marketing become so
If you have been keenly observing Google search results of late, you may have noticed that YouTube videos are increasingly being featured on the first page. Why is this? Well, Google has realized that more
Long-tail keywords are words or phrases specific to a product or service. That means they are targeted for the promotion of that product or service. Ideally, a long-tail keyword has at least 3 – 4
