We have written a range of articles that focuses on different insights into the world of Inbound Marketing, SEO, Pay Per Click (PPC), Web Design, Conversion, and Social Media.
Video marketing has become quite popular over the last few years, and many businesses are using it to help with their SEO efforts, boosting traffic to their websites. But, why has video marketing become so
If you have been keenly observing Google search results of late, you may have noticed that YouTube videos are increasingly being featured on the first page. Why is this? Well, Google has realized that more
Long-tail keywords are words or phrases specific to a product or service. That means they are targeted for the promotion of that product or service. Ideally, a long-tail keyword has at least 3 – 4
In order for a business to do well digitally, it is imperative that they work hard to boost their visibility in search results. When it comes to search results, those who are not at the
We live in a fast-paced digital society that’s ever-changing. Ever wondered why? Well, this is thanks to search engine core updates. Google is currently the heavyweight in the search engine market, recording over 88% market
A few years ago, you couldn’t read an article on marketing without hearing about all of the merits of Facebook. Now as you know, things change all of the time, especially in the world of
Businesses are reaping great rewards by taking advantage of location-based marketing strategies. Here, they target potential customers within a specified location and can focus their efforts in this area. If you are looking to employ
You’ve most probably heard that email marketing is dead or dying more than a few times. Please don’t believe it! That line has been doing the rounds for a while now. Though email marketing can
The web design world is constantly evolving. Popular trends of yesteryear are now a distant memory. Web design trends are usually linked to advances in technology. Technology changes how people learn information, communicate, and lead
In a bid to stay relevant, businesses are looking for different ways to up their SEO game, and what better way to take your SEO campaign to the next level than to incorporate video marketing
It doesn’t matter if your social media work is for trying to sell something, spread awareness, or get a certain leader elected. Regardless of what you’re looking to accomplish, you are online trying to promote
According to recent statistics, over 3.5 billion searches are conducted daily on Google. A great portion of these searches are consumers looking for products and services. If you don’t have a strategy in place to
