For our digital marketing specialists, a big part of our work is identifying the best law firm blog topics to add to our clients’ content schedules. We know that a simple blog post covering an interesting and useful topic can determine a person to call your offices and schedule an appointment.
Most of the potential clients who are looking for a lawyer online do not have anyone to recommend them a reliable professional. They are regular people going about their daily business when disaster struck – they were hit by a car, suffered a workplace accident, or had a bad slip and fall in a supermarket.
When they read blog posts about their specific problem, they understand several things. First, they understand their rights and obligations under personal injury law. Secondly, they understand the benefits of letting an experienced lawyer handle their case. Thirdly, they become confident that your law firm can provide them with quality legal representation they can afford.
The Right Law Firm Blog Topics Are the Building Blocks of Reputation and Brand Image
Moreover, our digital marketing specialists know that your law firm blog plays a key role in improving your SEO ranking and your brand image. Google indexes every new page on your site. By analyzing the content of all the blog posts published over time, all search engines (not just Google) determine that your site is a reliable and authoritative source of information.
Also, well-written and useful articles get shared and quoted by other websites, helping your law firm gain more quality backlinks and stand out among your competitors.
So, what kind of blog topics can help your practice enjoy these benefits? Here are our recommendations.
1. Posts Covering Topics Related to Your Main Practice Areas
Most of our clients provide legal assistance in various fields of personal injury, such as:
- Car accidents
- Motorcycle accidents
- Truck accidents
- Slip and fall accidents
- Dog bites.
Each of these practice areas offers plenty of law firm blog topics, such as:
- How to prove the other party’s fault
- What is the average settlement for specific cases
- How long it takes to settle a claim
- Types of damages available to injured parties.
These are just a few of the topics that can fill your content calendar for months ahead and attract qualified leads to your law firm’s website.
2. Posts About Mistakes to Avoid in Various Cases
Many potential clients find out during the initial consultation with you that they have made some mistakes compromising their case or reducing their potential amount of damages. They wish someone had told them to avoid these mistakes.
This is exactly what your law firm should do in its blog section. Law firm blog topics related to mistakes to avoid or things you must not say to an insurance adjuster are extremely useful for finding new clients.
People are more likely to trust a lawyer who tells them how to avoid pitfalls and explains in simple terms why it is important to do certain things or avoid doing them.
3. Myth Busting Posts
The internet is a huge source of information and misinformation. As a result, many people believe things related to their potential personal injury case that are not true. You can easily compile a list of the most common myths you heard from clients or from discussing with your peers and create helpful law firm blog topics.
Striving to offer factual, accurate information will go a long way in terms of winning confidence and getting you more appointments.
4. Posts Detailing What to Expect during Various Situations
Most of your clients have never needed a lawyer before. Thus, they do not have any idea what happens during the initial consultation, the negotiations with an insurance adjuster, or during a personal injury lawsuit.
As an experienced professional, you can identify the most important stages of any type of case you handle and create blog articles detailing what is most likely to happen. Getting this information ahead of time allows your potential clients to prepare themselves both mentally and with the documents/evidence necessary for you to win their case.
5. Changes in Legislation
The laws ruling over your practice areas change from time to time. From new statutes of limitations to exceptions to specific rules, these changes have a major impact on future cases. You can grow the reputation of your law firm significantly if you post articles detailing these changes as soon as possible after they were enacted.
Potential clients will see this as a sign of professionalism and reliability. Thus, they will be more likely to call your offices and schedule an appointment.
6. Case Studies
You can create lots of general-purpose law firm blog topics covering all practice areas, but just one case study is more relevant than all of them. It is easy to see why it is so. A potential client may have read dozens of articles explaining what to do after a car accident.
However, reading how you helped a client with a case similar to theirs seals the deal. They get an understanding of how you will advocate for them and what types of damages you will fight to win on their behalf.
7. Law Firm News
Finally, do not shy away from sharing important news with your potential clients, such as:
- Getting a new certification
- Winning an award
- Welcoming a new partner to your law firm.
All these news articles show that your practice is thriving and gets recognition for its quality work from reputable professional bodies.
Our Digital Marketing Specialists Know How to Pick the Best Law Firm Blog Topics!
At EverConvert, you will find a multidisciplinary team of professionals in content writing, SEO, and digital marketing. We specifically specialize in the legal industry and know exactly what your potential clients want to know before calling to make an appointment.
From choosing engaging law firm blog topics to building a long-term content strategy, you can rely on us to help your practice turn website traffic into profits. We know that you are a busy professional, so we work diligently in the background and present to you the results of our efforts.
It is time to take your law firm to the next level and get more clients than ever. Contact us to schedule an initial appointment and find out how we can help you grow your practice!