Articles

We have written a range of articles that focuses on different insights into the world of Inbound Marketing, SEO, Pay Per Click (PPC), Web Design, Conversion, and Social Media.

SEO best practices
SEO

SEO Best Practices for 2026

Our digital marketing specialists at EverConvert constantly analyze and refine the SEO best practices we rely on to help our clients succeed. The digital landscape evolves rapidly, and what worked last year may not deliver

SEO for personal injury lawyers, search engine optimization for personal injury lawyers strategies, SEO, personal injury attorney, digital marketing, EverConvert, how to stand out in a crowded market

Google Analytics: A Guide for Beginners

Is Your Website a Black Hole? Here’s How Google Analytics Turns on the Lights You built a website. You’re driving traffic to it. But then what? Visitors arrive, they click around (maybe?), and then they

California Law Concept - SB37

California SB37: How This Changes Attorney Marketing

If you advertise legal services in California, January 1, 2026 brings the most significant regulatory change in decades. California SB37 attorney advertising law fundamentally restructures how you can market your firm online. Generic lead funnels,

California Law Concept - Attorney Advertising

California Attorney Advertising Rules: What Lawyers Should Know

California attorneys face strict advertising regulations that can result in disciplinary action, fines, or license suspension when violated. The California State Bar enforces Rules 7.1 through 7.5 with increasing scrutiny on digital marketing channels. Many

A person's hand is interacting with digital financial icons, including a calculator, dollar sign, and graphs representing attorney advertising ROI analytics on a laptop.

The Best PPC Strategies for Law Firms to Maximize ROI

EverConvert’s Data-Driven Approach to High-Performance Law Firm PPC Nationwide In today’s hyper-competitive digital landscape, pay-per-click (PPC) advertising has become one of the most powerful client acquisition channels for law firms across the United States—from New

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