Today, the digital landscape is full of information. Users can now get the answers they want, in record time. Nonetheless, some audiences are easily turned off by long lists of data or details, and prefer content that’s easily digestible. For this reason, it’s important to find other ways to capture their attention like infographics since infographics are an integral part of SEO.
Over the last couple of years, infographics have gained incredible popularity on the internet, especially on social media platforms like Pinterest, Facebook, and Twitter. Due to their effectiveness in delivering information simply and quickly to the targeted audience, businesses are increasingly showing interest in integrating infographics in their SEO efforts. An interesting infographic can easily generate a large number of unique visits to a website when used properly.
In this post, we’ll explain what infographics are, and discuss the importance of infographics to SEO. As you’ll find out, spending the time and effort to create infographics could be the extra push your business needs, especially if you want to ramp up your SEO campaign.
What are Infographics?
If you use your site to share information about your niche or industry, it’s likely that your posts are highly informative. Although this kind of content can be quite valuable, you need to have your audience’s attention span in mind when creating it. For instance, paragraphs and paragraphs of statistics-heavy content can easily put them off.
Enter infographics. They are a form of visual communication intended to capture the attention of the reader while keeping them interested in complex and factual content. infographics are unique in that they combine the use of both graphics and data, though they can take many forms including timeline infographics, graphs, bar charts, pie charts, and editorial infographics.
No matter the type, infographics commonly use minimal amounts of text, with enhanced shapes, icons, colors, and other visual elements. The kind of style you use will mainly depend on the type of content you want to feature. For instance, data based on percentages will most likely be best visualized by pie charts.
You can ideally include infographics in the traditional text-based content to clarify or support information, though they can still work well on their own. This makes them incredibly versatile when it comes to producing content, though this is just the tip of the iceberg.
Importance of Infographics in SEO
Many people know what infographics are but don’t understand why they are better than simple written text. From a user experience perspective, infographics are much easier to understand and easier on the eyes than a wall of text that gives the same information. There are other factors that play into why infographics have become so important, including:
Infographics Help Make Complex Topics Captivating
Infographics are essentially digestible bits of content that help you get your message across in the easiest possible manner. It engages the audience visually, conveys a subject matter in an appealing manner, and perhaps more importantly, it’s supported by other kinds of content across your website and social media.
Keep in mind that the brain can process visual information 60,000 times faster than text. Most of your readers probably won’t appreciate lines and lines of detailed information, since it can be quite overwhelming and hard to comprehend sometimes.
Moreover, a high bounce rate might be an indication that something on your website needs changing, such as how you’re currently producing content. In case your number-filled blog posts seem to chase some visitors away, try taking a more visual and reader-friendly approach to encourage them to stick around.
Infographics Can Enhance Your SEO Efforts
While you might not expect it initially, including infographics in your content can help boost the SEO of your website. That’s mostly because infographics have better odds of becoming viral. Viral content will be shared frequently across a broad range of platforms, which means reaching a very large audience.
Studies have shown that content containing graphics or images can generate 94% more views compared to content without. Plus, if you include a link on the infographic, you can bring more visitors back to your website by boosting your number of backlinks.
Having a lot of backlinks indicates to the search engines that your site is a known and valuable source of information. This will encourage the search engine bots and rank you higher within their Search Engine Results Pages (SERPs). Anyone looking to rank higher in search can really benefit from this.
Raises Brand Awareness
When infographics are frequently shared, it can help boost brand awareness for your business. Statistically speaking, infographics are shared on social media three times more than other kinds of content, which makes them ideal for getting the name of your business out there and letting users know what you stand for.
The good thing is that it’s easy to include relevant information about your business within your infographics, such as your URL, logo, and the relevant social media pages. Including this information could boost your traffic by at least 12%, considering that much of those interested in your infographics are likely to want to find out more.
Infographics also go beyond merely informing people what your brand has to offer; it actually shows them. About 65% of people are visual learners, and it can be a much more effective way to spread your message.
Infographics Create Inbound Marketing Opportunities
The research done to generate unique data and information for infographics could be reused elsewhere for further inbound marketing opportunities. When you make good use of graphs, charts, pictures, tables, and other elements can set you up as an expert in the field. Just make sure that the information you offer is relevant and useful for your target audience.
One key thing to have in mind is that you should always produce content that’s well-researched from reliable sources, which will certainly boost your online credibility. Moreover, attention-grabbing visual elements can help you earn more followers, likes, subscribers, and gradually more customers.
Why are Infographics Still Effective?
- Infographics present your message in a visually pleasing and effective way, which helps keep the attention of your readers.
- When used together with other web elements, infographics facilitate higher search rankings on Google
- With the continuous advancements in technology, most users use smartphones to search for any type of information on the web. Infographics are designed to be effective at this, helping bring your content to mobile devices.
- Infographics make complex and boring topics enjoyable and easy to comprehend.
- Well made infographics have a greater impact on the minds of your readers.
Putting it All Together
Truth is, no matter how well researched, lengthy, or quality blog posts are, they will still turn some visitors away. If you want to keep visitors who are interested in what you offer on your page, you should definitely consider using infographics to make your content easily digestible. Contact experts over at EverConvert for information and learn why: