Articles

We have written a range of articles that focuses on different insights into the world of Inbound Marketing, SEO, Pay Per Click (PPC), Web Design, Conversion, and Social Media.

content marketing
Content Marketing

Content Marketing Strategies for Law Firms

Marketing is vital for the success of every business, but few people have given thought to content marketing. Billboards and newspapers were the major advertising channels for businesses in the past. However, customers are now

concept of digital marketing trends
Digital Marketing

Top 5 Digital Marketing Trends of 2021

Marketing your business is crucial. Whichever industry you’re in, a marketing strategy can be the difference between the success or failure of your business. Reaching your target audience and marketing your products or services to

map showing service areas
Digital Marketing

Expanding Your Firm’s Reach Through Service Areas

Is your law firm in a small to medium-sized market and performing well online? Do you already have a large market share of the high-value target keywords in your city? Or, are you in a

june and july google core update
Digital Marketing

Impact of June and July Google Core Updates for SEO

Google’s June and July updates for SEO are now fully rolled out, and any subsequent changes you might see in your rankings will be likely caused by the normal fluctuations in search results. This means

how much should a law firm website cost?
Digital Marketing

How Much Should My Law Firm’s Website Cost?

Your law firm is growing, you’ve hired new attorneys, some support staff, and are excited about the future. Awesome! To make sure your staff has a steady flow of new cases to work on, you

social media campaign attracting visitors concept
Digital Marketing

8 Reasons Social Media Campaigns Fail

Social media platforms create the illusion that gaining exposure is easy. All you need is a good picture and a tagline; the rest will take care of itself, right? Unfortunately, it is not going to

bing search under a microscope - optimization
Bing

Does Bing Really Matter In 2020?

Internet users have a firm reliance on search engines, with 93% of the total web traffic coming through search engines to help them find places, services, goods, and all types of content. For this reason,

attorney recording marketing video
Content Marketing

5 Benefits Of Video Marketing For Attorneys

Video marketing has become quite popular over the last few years, and many businesses are using it to help with their SEO efforts, boosting traffic to their websites. But, why has video marketing become so

Video Marketing Concept, YouTube SEO Strategy
Digital Marketing

6 Tips For Your YouTube SEO Strategy/Campaign

If you have been keenly observing Google search results of late, you may have noticed that YouTube videos are increasingly being featured on the first page. Why is this? Well, Google has realized that more

Long-tail keywords incorporated into SEO strategy concept
Content Marketing

8 Reasons To Focus On Long-Tail Keywords For SEO

Long-tail keywords are words or phrases specific to a product or service. That means they are targeted for the promotion of that product or service. Ideally, a long-tail keyword has at least 3 – 4

Analysis of the Google January 2020 Core Update
algorithm update

Analysis Of The Google January 2020 Core Update

We live in a fast-paced digital society that’s ever-changing. Ever wondered why? Well, this is thanks to search engine core updates. Google is currently the heavyweight in the search engine market, recording over 88% market