Internet users have a firm reliance on search engines, with 93% of the total web traffic coming through search engines to help them find places, services, goods, and all types of content. For this reason, marketers must stay well-versed in the search engine market’s nuances.
When it comes to search engines, a digital marketing company like ours can choose from more than 20 available options to focus on optimizing for. Most opt to go with Google, which is understandable considering that Google currently dominates the search engine market, accounting for about 82% of the market share on desktop & mobile devices.
But with everybody raving about ranking on Google, is it wise to reconsider your choices? Is Google the only search engine worth investing into? What if you were to learn that you can still get millions in free traffic from Bing?
Bing – The Sleeping Giant!
In many ways, Bing is as effective as Google at what they do. Also, many optimization techniques that work for Google tend to fit well into the Bing world. If you’re not optimizing your site for Bing, then you’re missing out on a lot.
In 2018, Bing’s share for desktop and laptop searches accounted for 8.3% coming in third after Google and Baidu. However, Bing has seen an improvement, and in 2019, Bing moved to second place, accounting for approximately 9.4% of all global laptop and desktop search traffic. As of the writing of this article, March 9, 2020, Bing has grown to 11.58% of all desktop & laptop searches.
That’s pretty fantastic, right?
The numbers are proof that Bing won’t stop growing any time soon, and it’s about time you stopped watching from the sidelines and jumped on the Bing bandwagon!
Why Bing Matters?
There’s no doubt that Bing is an essential part of the search engine world. Bing not only occupies the second spot in the global search engine rankings, but it also accounts for 33% of internet searches in the US, 23%-25% in the UK, and 24-26% in Taiwan. Ergo, Bing is still quite a popular choice around the world.
Are you still needing more proof of Bing’s significance in the search engine world? If so, check out the reasons why Bing matters and why you must take it seriously.
1. Bing Has Lower Competition
With everybody looking to rank on Google, you better believe you’ll have to work extra hard to keep up with the competition. The fact is that many people only optimize for Google, ignoring the other search engines. This has unconsciously made it possible for Bing to develop an environment where there’s not as much competition, which translates to lower cost per click.
It’s challenging for beginners to compete with people who have already established a firm foothold. But now there’s unchartered territory – Bing – where you can sow your brand and see it grow.
There’s nothing wrong with targeting Google, but marketers should at least know what Bing can do for them. Bing not only adds value to your strategy, but you could also rank high pretty quickly and without too much struggle.
2. Most SEO Practices For Google Work For Bing As Well
Many people worry that while they might be adept at SEO practices for Google, they are clueless when it comes to optimizing for Bing and other search engines. While the search algorithms of Google and Bing are different, some of their SEO best practices are similar, meaning you can fairly easily get the best of both search engines with one strategy.
Note: Should you decide to use Google SEO tactics for Bing, make sure you check the impact these practices might have on your Bing ranking.
3. Bing Leverages Yahoo!
Bing is often hidden behind Google’s massive shadow. However, what many people don’t know is that Bing is still quite powerful, and together with Yahoo, they own 1/3 of the US search market.
Back in 2009, Bing made a deal with Yahoo, and today, Bing powers all of Yahoo searches! Pretty tasty, right? When you start optimizing for Bing, your brand gets to enjoy traffic from both Bing and Yahoo.
4. Bing Offers Marketers A Remarkable Array Of Free Tools And Resources
Bing loves SEO!
In addition to having clear cut algorithms to help with your SEO efforts, they also provide you with an impressive range of free diagnostics and analysis tools to help you understand and use their algorithms and rank well.
Be it the site structure level, the link level, or the page level, Bing has got you covered regarding tools. Check out Bing’s Webmaster guidelines to learn all the do’s and don’ts of both on-page and off-page SEO for Bing. Bing webmaster tools are free and pretty awesome, including a backlink explorer.
Bing also provides you with excellent ways to analyze your website. With the Bing-SEO analyzer tool, you can analyze backlinks, mobile-friendliness, link profile, keywords, etc. You can even get a report highlighting the flaws they found on your site.
5. Bing Has High-Quality Traffic
Bounce rates can be quite frustrating. Lucky for you, with Bing, you could be seeing a lower bounce rate.
According to a recent study conducted by Mathew Woodward, while Bing doesn’t boast of too many leads, the search engine has high-quality traffic, lower bounce rate, visitors spend more time on a website, more page visits, and more subscribers.
Bing puts a strong emphasis on user engagement and often penalizes anything that doesn’t align with this requirement. Bing provides you with an opportunity to get traffic that converts more!
Should You Start Optimizing for Bing?
One hundred percent, YES, it’s high time you started leveraging the full benefits of optimizing for Bing. Besides, set-up is easy and fast, and you get the opportunity to reach an established audience that converts better than traffic from Google.
Hopefully, you have a better picture of why Bing matters, and now you can take it seriously. So, if you’re still not optimizing for Bing, stop sitting on the fence and get ahead of your competition by managing search engine marketing on Bing.
Contact EverConvert For a Risk-Free SEO Analysis
If your business is working to generate traffic through your website, don’t neglect to consider the power of optimizing for Bing. The SEO team at EverConvert works closely with clients to help them rank highly in search, not only on Google, but also Bing and other search engines. Utilizing SEO best practices, regardless of the search engine being optimized for, gives you the best chance to rank highly and generate business. Contact our team today to schedule a risk-free SEO analysis with our experts, and start generating valuable traffic to your site, because;
